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One of the most frequently asked questions I get from women is "how to I get rid of my under eye bags, darkness, puffiness and dryness?" I have been on a quest to get rid of these myself as I suffer from the dryness and the darkness from time to time.
The most common mistake most women make is they goop on concealer, creating a cakey, creasy mess that winds up making the area look worse! Here are some of my tried and true problem-solvers
If puffiness is your issue I highly recommend Bliss Triple Oxygen Instant Energizing Eye Mask. These individual packets of liquid and pads are perfect for brightening, de-puffing and hydrating the delicate skin under the eyes. I like to stick them in the refrigerator first before applying -- the cold factor speeds up the de-puffing process.
If darkness is an issue try a cream that contains vitamin K, which helps diminish the darkness. I like Peter Thomas Roth Power K Eye Rescue.
For fine lines try Remède Wrinkle Therapy Eye Baume. It firms, illuminates and nourishes the delicate eye area all at the same time.

My personal favorite eye cream is SkinMedica TNS Night Eye Repair. My skin gets really dry, especially under my eyes, and this helps bring back the moisture and rejuvenate the skin.
If you want to conceal the area with makeup, try my Sally Hansen Natural Beauty Inspired By Carmindy All Over Brightener. This light pink concealer bounces light off the skin, creating a fresh, light, well-rested look that doesn't settle into fine lines. It is the ultimate concealer for fair to medium skin tones.

If you're a bit darker try my Fast Fix Concealer in Medium or Medium/Deep shades. If you have a really dark skin tone, use the Dark shade. Just lightly tap the product under the eyes and you will never look caked up -- just smooth, bright and refreshed.
Kiss your eye issues good bye!
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I used to have puffy dry skin under my eyes...very sensitive. I've used other under eye creams and end up irritating my eyes, since most contain alchohol and other chemicals. What solved my problems was the Made from Earth Olive Night Creme. I tried over night and the next morning felt refreshed. My under eye area was soft, moisturized and HYDRATED. I use it once or twice a week.
I've been using it for quite a while now and I've seen a dramatic difference. I found that by applying it and then laying down - I kid you not, you'll see better and immediate results if you do it that way and look great!
I'm completely sold on the Olive Night Creme (from Made from Earth) and am stocked for the next 3 months :)
Posted 5:16 PM on 10/14/2009