HUEman Behavior

HUEman Behavior

by DailyMakeover

“Twilights” with Ashley Greene


I normally don’t work on Mondays (Sunday/Monday is the traditional hair salon weekend) but when I heard that both Elettra Weideman Rossellini and Ashley Greene wanted to come in for some color how could I refuse–a supermodel (shooting a MAJOR campaign with Mario Testino) and a super celeb (the most gorgeous cast member of the Twilight series)?!?!?! Come on! Had to say yes–HAD TO!!!

I am not going to talk about Elettra’s color today–I am going to keep it a secret until what she is shooting for is out of the bag–lips are sealed ’til then!

I can, however, tell you all about the oh-so-lovely Ashley Greene. I had to tell her it was a good thing I adored her so much, or I might have to hate her.


The girl has it all–she is gorgeous, she is smart, she is funny and she has a heartbreaker of a dog named Marlow–whom I am obsessed with. Check her out, pictured above! I actually asked her to contact the breeder because Marlow is such a sweetpea! Anyway let’s talk color.

When Ashley got to the salon her hair was almost black–to me it looked really heavy, almost hard. Because of her amazing eyes and pretty face the dramatic color actually worked really well on her. As we chatted about what she has going on now–various photo shoots and press appearances, etc. We decided we should keep her look consistent but make it a little softer and a little lighter.

I decided to lighten the base color slightly, leaving it brunette but a softer brunette – more like chocolate cake than onyx. I also added some hidden highlights (Twilights–heheh) to give her hair a really touchable sexy dimension. I love a hidden highlight where you can’t see where the highlights come from–they just sort of appear–gorgeous.

I love the way Ashley’s color looks and so does she! Isn’t that the hair for a starring role in a rom-com?

What do you think? LMK!

Jayne Goes Streeking!

I have been asked several times by guests at the salon if there is a way to put some vibrant colors in their hair just for fun. Of course, it is more than possible but it has never really been easy. I have colored wefts of hair and sewn on clips for vibrant clip-on extensions, I’ve bleached the hair white and done a product like Fudge or Manic Panic over the top and I’ve tried various formulas of permanent hair color placed in foil packets. All of these attempts gave me great-looking results but like I said, none of them were easy and all but the clip-ons were permanent.


I recently received a set of complimentary temporary hair colors to try. Because of my years of experience and celebrity clientele, every once in a while I get sent products from beauty brands or their press representatives to try out. This product Streekers is AMAZING!!! It is perfect for just those occasions when you want a little kick to your hair color and you want it NOW!!!


When I was at the salon today, Jayne (pictured at left) came in for a haircut with Ted Gibson and she asked me about adding a few vibrant blue streaks in her hair. I told her I could do it and then went through all of the options I told you about and then it dawned on me!!! I had this collection of Streekers in my office. I ran back and grabbed the blue one and painted some pieces in… FAB!!! After I applied it, we let it dry and then brushed it out–it wasn’t sticky, it wasn’t flaky–it felt just like the rest of her hair. If I would have been thinking, I would have made a video with my Flip camera–but I wasn’t so I took a picture with my BlackBerry. The photo quality isn’t that great but you get the idea….

She LOVED it and got exactly the result she was looking for. The best part is, when she is tired of the blue streaks she can shampoo and they are gone!!!

I love this stuff–What do you think? LMK.

Any product I mention in HUEman Behavior is one that I’ve tested out myself and is in accordance with Daily Makeover’s Editorial Ethics Pledge.

Commenter Crisis: Emily

More commenter color crises this week, friends! I can’t let a color emergency go unaddressed, can I? Commenter Emily writes:

Hi Jason,

I really enjoy your blog and how much fun you have with hair! I have a question for you, if you have time with your busy life! :)

I have such a hard time getting my hair color to be and stay what I want it to be- some sort of dark ash blond/light ash brown. I’ve been dyeing my hair for about eight years now, and in the last two years my hair goes extremely brassy no matter what I do to it. (My natural color is a light/medium ash brown–cool hair and skin tones).

I’ve colored it myself, had it done in various salons, asked numerous people’s opinions, read up on tips online; you name it I’ve done it. Occasionally I can get roughly the right shade going on, but within a few weeks it’s brassy as ever. I feel so bad for my poor hair, and take good care of it otherwise, but I’m so tired of fighting it! Do you have any suggestions or tips for me? Any ideas will be MUCH appreciated. :) Thanks!


Emily – this is a great question that so many people ask about AND yes!!! I have some tips for you that may help in your quest for the perfect ash shade.

When you have your hair colored and achieve that gorgeous ashy tone, the key is maintenance, maintenance, maintenance! It is not uncommon for an ashy shade of blonde or brunette to fade and become golden, or even brassy.


You want to make sure you are using a color preserving shampoo and conditioner like Ted Gibson Clarity Color (it has a color protecting complex to help lock color in and resist fading) and you should be shampooing as little as possible because the more you shampoo, the faster your color will fade. Try shampooing every other day or every third day. You can also look for a violet based shampoo and conditioner. If you remember the color wheel, from grade school, you will remember violet and yellow are opposites so they will neutralize one another.

The most important part is to nip brassiness in the bud as soon as you see those unwanted tones. By going into the salon and having a gloss applied as soon as you seeing the gold appear (I recommend after two weeks) you will stay ahead of the curve and avoid a hair color you less than love. Book it for a Friday night so you have a great blow-out for the weekend! If you want to emulate a salon gloss at home, try an ash shade of a demi-permanent (Natural Instincts actually has a line called Brass Free) applied to wet hair. You leave it on for three to five minutes and then rinse it off. After that if you are still brassy, re-apply for another three to five minutes. Your hair will look fantastic.

Emily – I hope these tips worked…LMK!!

Any product I mention in HUEman Behavior is one that I’ve tested out myself and is in accordance with Daily Makeover’s Editorial Ethics Pledge.

Commenter Crisis: Tennischick5551


I received this question in the form of a youtube comment on a video I posted at HueManJason about Color Oops and the results expected. Here is Tennischick5551′s commenter crisis:

Hey Jason!

So I dyed my hair black with a semi-permanent dye in September and it said it comes out in 28 washes but…they lied. I still have it and it’s mid-November!! It is still pitch black! My natural hair color is a dirty blonde–if I use Color Oops, will it make my hair dirty blonde again or if it will come out orange??? I’m at boarding school and I really don’t want to go home at Thanksgiving with black hair! My mom’ll freak!! So please HELP!!!! Thanks!!! :)

Hi Tennischick5551!

There are a couple of really great points here Tennischick551! The first thing I want all of you kitchen beauticians to please remember is the two level rule. If you are expecting the results described on the packaging (here the promise of washing out in 28 shampoos) you can only change your color two levels lighter or two levels darker than your starting color (that means if you describe your color as a dirty blonde, I would guess that means around a medium ash blonde, it is recommended that you only color as dark as light brown). When you follow this rule, you will have results closer to those listed on the packaging.

For the Color Oops question….hmmmm. I don’t know. Hahahah – sorry if that isn’t very helpful but I have only experimented with the product twice and one of the times is in my video. I would guess that your concern is correct. When hair is colored darker, there is oftentimes a lot of red and orange in the base color to make sure the end result doesn’t come out too ashy. When the black or dark brown colors are removed, it exposes the red and orange left in the hair. If I were in your situation, I would try the Color Oops and let it lighten to the level of lightness your original color was (remember to only apply the product from the line of demarcation to the ends and you may need to apply more than once). If after you lighten the color, it is orange you can follow up with a demi permanent color (like Natural Instincts) in a medium ash blonde. That will neutralize the orange and leave your hair in a neutral to golden blonde.

I would love to see a before and after!!! Shoot me an email so I can see the results–very exciting. LMK!


Any product I mention in HUEman Behavior is one that I’ve tested out myself and is in accordance with Daily Makeover’s Editorial Ethics Pledge.

Sample Self Evaluation


Before: Lisa hated her hair color.

When I asked her during her consultation what she liked about it she said “Nothing!” I said what do you dislike about it–she said “Everything!” I asked her how she would want her friends to describe her, blonde, brunette, redhead–she said “I don’t care as long as I feel pretty.” I asked how often she wanted to be in the salon and she said every 6 to 8 weeks. She also brought in a photo of herself from about ten years ago as a blonde. She told me she always felt the prettiest as a blonde and has tried to do so many shades over the last ten years and just hasn’t been happy. Although the color she had was not a bad color – meaning it was done well-I thought it sucked all the color out of her skin, aged her and exaggerated the pink tones in her complexion. I knew that if she were going to be a blond we would have to go for something neutral to sandy (not a lot of gold) to minimize the pink in her skin and that would take a lot of time, a lot of money and she would have to be in the salon every 3-4 weeks to have her color done. It may also really compromise the integrity of her hair. I also knew that a coppery strawberry blond would minimize the pink in her skin and make her blue eyes sparkle. After weighing both options and having some serious dialogue, we decided to go for the coppery strawberry blond.

What I did:

I used Platinum with 20 volume and did a full head of highlights in a herringbone pattern starting in the nape working my way to the crown. When I moved to the sides, I did diagonal placements following the shape of the hairline. Through the top I did a herringbone pattern following the shape of her front hairline until it met at the crown in the back. My weave varied throughout the entire application, I wanted to see bold pieces mixed in with medium pieces and I also wanted some very fine weaves and slices to diffuse into the previous base color to make it appear lighter. I processed the highlights under the rollerball until they were pale yellow, between a level 8 and 9. When we went back to the shampoo bowl, I wet her hair, mixed a color cleanse with 20volume and applied it from scalp to ends. I let this process until the base softened slightly, the darkness was off the ends and I got about 1 level of lift. After shampooing and towel drying, I mixed a gloss of Hi-Richesse, 1/3 7.43 and 2/3 8.3 with 15volume. I applied it from scalp to ends and let it process, while watching it, until it was pretty–about 20 minutes. I shampooed, conditioned and dried her hair. I also used Majarel 8.3 with 30 volume on her eyebrows for three minutes to have them blend with her new color.



Lisa was thrilled with the results. She felt like she had a dramatic change that wasn’t too drastic. She felt like her new hair color was special and that it looked expensive and natural. She also commented on how pretty her eyes looked and how she doesn’t think she will need to wear as much makeup because her skin wasn’t so washed out looking.

What I learned:

1. This was a great example of how in three easy steps –highlights, color cleanse and gloss–I could really make a huge change for someone without breaking the bank or taking a full day to do

2. I really used my communication skills to figure out how I could meet her expectations. The consultation started off really frustrating because she kept telling me to do what I want because I am the expert. I figured out a way to take what she was saying and bring her to a place where she loved her hair

3. I also learned that being patient and taking my time during the consultation will help me to be thorough enough and get clear enough to make choices that will make my work smooth and fun

What I would do differently:

1. I would have made the gloss a little deeper in the back and a left it as is on the top to add a little more dimension

2. I would have added a frame highlight to give it even a little more sparkle and brightness through the front.

3. She was so eager to purchase the shampoos and conditioners I recommended, I should have sold her Ted Gibson Hair Sheets, too!!!

Any product I mention in HUEman Behavior is one that I’ve tested out myself and is in accordance with Daily Makeover’s Editorial Ethics Pledge.

Intercoiffure Inspires!


Last week, I was invited by L’Oreal to be their guest at the Intercoiffure luncheon at the Waldorf Astoria Hotel in New York City. It wasn’t my first time at the event, which is always a showing of who’s who in the hairdressing industry.

This time around the crowd was great! Oribe (who is on the cover of this month’s American Salon magazine–in the pic above, I’m with Lori Morris, editor for the magazine), Vivienne Mackinder, Malcolm Edwards of L’Oreal, Nick Arrojo and John Paul Dejoria of Paul Mitchell were there along with my friend Scott Buchanan, owner of the Scott J Aveda Concept Salons. In addition to being one of the most successful people in the industry Scott has always been a huge inspiration to me as a man, a professional and an entrepreneur. The presentations done by L’Oreal, Paul Mitchell and Gina Khan, the spokesperson for Logics, were pretty incredible and I captured some of the models on my Flip camera to show you.

John Paul said something that really inspired me and I have repeated it to my staff, my clients and myself at least a thousand times. “The difference between successful people and unsuccessful people is simple. Successful people are willing to do all of the things unsuccessful people aren’t willing to do.” Every time I clean the toilet at the salon or get up at 5:00 am to take the train to the salon in DC, I remind myself it is all contributing to my future success–and I am so grateful for it.

When you watch the video you can see the passion, inspiration, vision and talent all of these people share. The hair is sometimes a little over the top, but it is intended to be. The hair is transformed into gigantic ribbons that look like sheets of wood or intricate ropes tied into up-dos–not so hairdressers will literally bring that to the salon, but to show us there are no limits. It was very exciting and so much fun to be invited.

What was the last quote or phrase you heard that really inspired you? I’m interested to hear–LMK.

My New Favorite Product

About a week ago I got a package messengered to me at the Ted Gibson Salon here in New York. When I opened it, I was surprised to see a note describing this new product and about 12 samples in various shades. It is called Touch Back – it is a temporary hair color that comes in a “marker” so you can literally color over your new growth to hide your grays!

I was completely inspired by the idea and couldn’t wait to test it out. I grabbed my Flip camera and hit the streets! I made it my goal to try this out on as many people as I could – men, women whoever would let me!

I have to say – the product is genius. You know what I mean, the kind of product that when you see it your like “Why didn’t I think of that?” It is so easy to use and there is no risk! It applies quickly and easily – it even comes with a small comb to hold the hair s you are targeting in place and prevent you from coloring your scalp. The shade selection is so simple and the coverage is amazing! It dries quickly and doesn’t flake or feel sticky and you can even brush through it when you are finished. Basically you can hide your grays before a date or a meeting in less than 3 minutes – like I said – GENIUS!!!

I can’t wait for you to try it out and see how it works for you – make sure to LMK!

Any product I mention in HUEman Behavior is one that I’ve tested out myself and is in accordance with Daily Makeover’s Editorial Ethics Pledge.

Whatever You Think–You’re the Expert

If I had a nickel for every time I heard that, I would not have to fly commercial airlines anymore! It happens all the time: A first-time guest sits in my chair and I get the ultimate hair color responsibility requested of me. “Do whatever you want Jason” or “I know what you think is best Jason” or “You’re the expert Jason.” I am always flattered that someone who has never met me before trusts me implicitly with her hair color. And at the exact same time, it can scare the pants off me!!!

When I was a novice colorist, I would take those statements and run with them, coming up with the most adventurous hair color scenarios I could fathom I would pour my heart and soul into giving these women the hair color of their lives. Ultimately, I would finish and hear one of two things: “Jason! You are a genius, this is AMAZING!” or “Jason! You just completely ruined my hair!!!” The latter was usually uttered through sobs.

Now, years later, I have matured as an artist and have fine-tuned my craft so that I can deliver results that meet or hopefully exceed guest expectations. I have learned that what I think is pretty may not necessarily be received as such by a customer. Ultimately it doesn’t matter how much I love it–I’m not the one wearing it, you are. I have also gained the confidence to know that everything I do is beautiful–even if you don’t think so! If that is the case I can easily change it into something else I love, that you will love too.

During this long, sometimes painful period (which really never ends–shock, shock) I have come up with a few simple questions to guarantee I am on the same page as my guest. These questions are very valuable for you to communicate more effectively with your colorist or stylist and get you the results you are looking for.

• What do you like about your hair now?

• What do you dislike about your hair now?

• What have you done to your hair in the past that you absolutely never want to repeat?

• What was your hair like during your prettiest moment?

• When you see your girlfriends, do you want them to notice you changed your color?

• When you are described by a stranger do you want them to say you are a blond, a brunette or a red head?

• How often do want to be in the salon? Every three weeks, every six weeks, every 12 weeks?

Try them on for size – these simple questions will guide you down the path of pretty hair color. I’d love to hear a story from you on how they worked (or didn’t….) LMK.

Electrifying Sparkle For Elettra


I was so excited!!! My dear friend Elettra Weideman was in the Ted Gibson Salon not too long ago and said she wanted to make her hair red!!! I had colored her hair red about six years ago and we loved it. She looked amazing! Okay, let’s be real: She wasn’t chosen to be a Lancôme spokesmodel because she doesn’t always look amazing–but I think the red hair color we were doing years ago did have a special little something to do with it.

When she came in for her appointment a week later, she had disappointing news. All right not THAT disappointing–Lancôme had planned a photo shoot for her and they wanted her to be blonde, not red. Needless to say, I scrapped my plans and started a new vision. I wanted something soft and pretty, but at the same time, bold and sexy. I went for a full head of medium and dark blonde highlights and then followed that up with a re-highlight of bold, pale blonde ribbons to give it dramatic movement and sparkle.

She loved it, I loved it, the folks at Lancôme loved it! Do you love it? LMK!

The Luckiest HUEman

Allure October 2009 formatted.JPG

Last week, the brand new October issue of Allure magazine came out. I was completely unaware, because I hadn’t received my subscription yet. I was in my office checking out what was happening on Twitter and I got a message from @beauty411 (one of my fav bloggers) congratulating me on being listed in Allure‘s Best of the Best Directory! I was so surprised! In case you didn’t know Allure keeps their Directory selections a total secret – even while they are doing the evaluations, it’s a secret! I had no idea my “first time guest” worked undercover for Allure!

To be recognized by Allure is always an amazing honor, a huge privilege and a great surprise. I say I am the luckiest guy because every day I get to do what I love the most – make the girls feel pretty.

Chameleon Julia Allison


Julia Allison returns to her roots as a brunette!.

If you didn’t see my post a while back about changing Julia Allison‘s hair from her virgin brunette to a fiery red, check it out here, so you can get the backstory. That was about 8 to 10 weeks ago and I have been retouching her new growth every TWO WEEKS ever since! That girl worked that look–on red carpets, openings and galas–she was a devastating red head! That’s right, WAS!

She came into the salon last week with her fab red ponytail and said she was ready for a change. She was nervous thinking I was going to be angry and even though I did come up with the PERFECT gloss formulation for her, I was actually excited to change her color again! When I asked her what she was thinking for her new look she said maybe Megan Fox or Angelina Jolie-ish. I love the new look! LMK what you think!

Robin’s Redhead Makeover

Last week I saw my friend Robin’s name on my schedule at the Ted Gibson Salon in NYC. I hadn’t seen her in over a year so not only was I excited to do her color, I was excited to spend some time with someone who’s company I really enjoy. When she arrived at the salon, I was thrilled when she told me I could do whatever I wanted!

As many of you know, I have been mildly obsessed with redheads. Don’t get me wrong – I’m intrigued by a gorgeous rich brunette and my love affair with blonds is still in full force BUT right now in fashion and on the red carpets…..there is just something special about a redhead. These moments in fashion don’t come along too often so I am seizing the moment!!!!

To keep her hair color looking fresh and gorgeous, I recommended she use Ted Gibson Individual Color Captivating Copper Shampoo and Conditioner — it will help enhance and prolong the life of her color.

Take a look at Robin’s transformation. What do you think? LMK!

Any product I mention in HUEman Behavior is one that I’ve tested out myself and is in accordance with Daily Makeover’s Editorial Ethics Pledge.

Polo Anyone?

I know, polo has nothing to do with hair color! LOL!!! It does however lend a little insight into one of the many places inspiration can come from. I spent one day earlier this summer with my good friend Carolyn Hsu – the brains and beauty behind one of my favorite blogs, The Daily Obsession. She sent me a message on twitter that she had a couple of VIP tickets to the Bridge Hampton Polo Cup opening weekend and invited me to join her. I was super excited by the idea and of course accepted.

I had never been to a polo match before so I was curious about what to wear, what the scene would be like and what I should expect. To get myself prepared, I did some Google searching. I read all about the different ways people participate at an event like this. Being from the Midwest, I of course identified with the “tailgate” party option so I ran over to the specialty store in the neighborhood and bought some fancy snacks to impress my date!

Honestly – I have never in my life been to an event that was less about the actual event. Out of the hundreds of BP’s (beautiful people) there – everyone from Kyle McLaughlin and his pretty, funny, smart and incredibly successful wife Desiree Gruber to super hot polo star and Polo Black spokes model Nacho Figueras – almost no one was watching the ponies (that’s polo lingo that I learned). Everyone was under the big glamorous tent mingling.

The fashions were fabulous, the people inspiring, the weather spectacular but the time spent with friends was the pinnacle. Have you stepped out of your box recently and tried something new? LMK!

Style Studio Mom-alicious Makeover!

Recently I’ve been all about the redheads — it’s such a hot color for fall! When Ted brought me on board for a segment with MSN Style Studio to help a new mom liven up her look, of course my first instinct was to take her red.

Check out the video to see how it all came out and then head over to MSN Style Studio for more great videos from Ted.

Fixing A Color Oops

Becca Before

Becca and her pre-colored hair
before Color Oops

Just the other day I was doing some makeovers for Twin Cities Live in Minneapolis, Minnesota. The producers of the show asked that I only use at home hair color and then give DIY tips for at home colorists and kitchen beauticians.

When I got the jpegs of the women I was going to do the makeovers on, I could see some of them had previous color on their hair. I knew I would have to remove the color to achieve my ultimate goal of turning all three women into red heads but I really wanted to follow the request of the producers.

That’s when I remembered a product I had come across a while back – it’s called Color Oops. I stopped at the store and picked up a couple of boxes and used it on two of the makeover models. I used my flip camera to document the experiment with Becca.

Take a look so you can see the outcome. Have you ever colored your hair too dark and wished you could fix it? Have you tried Color Oops? LMK!

Any product I mention in HUEman Behavior is one that I’ve tested out myself and is in accordance with Daily Makeover’s Editorial Ethics Pledge.

Red Hot In The Twin Cities

Twin Cities Live

Behind the scenes with Devin, Rhonda and our lovely models at Twin Cities Live!

I was in Minneapolis doing a job for Twin Cities Live the other day – my friend Brian Graham was amazing and let me work out of his FABULOUS salon! I have to tell you – it is so GORGEOUS!!! You have to check it out and if you live in Minneapolis, you have to get an appointment!!!

Rhonda Jackson did the make-up. What a rock star!!! This woman can work a brush (make-up) and a wand (mascara) and change the world!!! You can take a look at her work and see how she can transform a woman and really tap into her personal beauty.

I also have to give a huge thank you to Devin Toth. Devin was Ted Gibson’s assistant for two years before he earned a chair on the floor at the Ted Gibson salon in New York City. He travels with me on all of my hair color jobs and he does the MOST AMAZING hair dressing. I’m so proud of the work he does.

I think the segment went well – take a peek! What do you think? LMK – Jason

Adventures in Paris

Earlier this spring I went to Paris for a long weekend. The weather was TERRIBLE – it poured rain every day – but hey, rain in Paris isn’t so bad – fabulous food, amazing cafes and of course – the beautiful people.

Wherever I travel I love to explore the local beauty supply stores! Call me obsessed (or crazy) but I really love it. While I was in Paris, I played a little hooky from my scheduled commitments to explore the magical street (of course I don’t remember the name – we found it through the hotel concierge) where all the beauty supply stores are.

Who knew I would be in such fabulous company?! I was traveling with Ted Gibson and while we were shopping around we ran into the ever lovely Eva Scrivo (who I have developed a MAJOR crush on). We had a blast shopping for hair pins, hair color, hair pieces and hair color. It’s fabulous how looking at the same thing in another place can be so inspiring!!!

Living The Jet-Set Life

Khloe Kardashian, Ted Gibson, Jason Backe at W Ft. Lauderdale

Me, Ted and Khloe K. living it up at the W Hotel party.

Recently Ted and I were fortunate enough to be invited to the grand opening party at the new W Hotel, Fort Lauderdale. The W will be the newest location for the Ted Gibson salon, planned for a grand opening of its own this fall.

Yes, the party was AMAZING – the hotel is RIDICULOUS in its fabulousness – and the CROWD was insane. Everyone from Khloe Kardashian to Cindy Crawford made an appearance! Ted already told you about his fabulous VIP encounter with Khloe, definitely check it out if you haven’t read it already.

Free food (the owner of the hotel, John Yanopoulos, told me they served over 23,000 hors d’oeuvres!), free drinks and beautiful people were everywhere!!!

Don’t let all the glamour fool you though – the trip wasn’t all play. There was a little bit of work involved, but it’s work the way I love it – in a luxury hotel suite with ocean views and in-room catering (chocolate cake and mimosas!!).

See how the fabulous people do it! Lucy Yanopoulos let me capture the day with my Flip camera so you can see how the jet set does it – trust me – they do it right!!! Check out the video and LMK what you think!

Hair Color SOS

I was having a conversation on Facebook the other day with one of my friends about her recent hair color woes. Read on to find out what her color catastrophe was and my advice to her on how to fix it.

Sara Before & After



Hi Jason

I hope things are going well for you! You always seem so happy and positive about life on your Facebook posts, it’s fun to read!

I have a hair color dilemma, just wondering if you could give me your 2 cents. I colored my hair tonight using Clairol’s Perfect 10 5G, which is called Medium Golden Brown, but it looks pretty red. I’m not too happy with it (the redness) and would like to have it look more like Hershey Chocolate Brown. Should I recolor using a different shade of Perfect 10 — and, if so, how long to wait in between colors — or should I just go have it professionally corrected?

My hair is very healthy. This is the first time I’ve colored it in years.


Hi Sara!
It’s not surprising that if you haven’t colored your hair for a while and you chose a golden shade that it looked red to you. It happens all the time where a permanent hair color with a “golden” shade looks really red to someone comparing it to their natural color. In the future, you would probably find a neutral shade more likely to give you the warmth and depth you are looking for.

Before you head to the salon to get it fixed by a pro, try one more step… Pick up a box of Natural Instincts Brass Free – 5C (medium brown) or 6C (light brown). Apply it to damp hair, you will probably only have to use 1/2 the bottle when you comb it through. Leave it on for 8 minutes and rinse it off. Blow dry a section to see if you achieved your desired shade – if you did, great! If you didn’t, repeat the process with the other half of the product for another 8 minutes.

Good Luck!!!!

Any product I mention in HUEman Behavior is one that I’ve tested out myself and is in accordance with Daily Makeover’s Editorial Ethics Pledge.

Julia Switches It Up

Julia Allison Before/After



If you haven’t heard of Julia Allison yet, you will! This girl is a major mover and a shaker. She is the superstar of the blogosphere and internet with her MAJORLY successful blog NonSociety and she is one of the hosts of tmiweekly — a TV show found on the internet that addresses a modern girl’s questions around “life, tech and style.” Check it all out – not only is it informative….ITS TONS OF FUN!

When Julia and I met at the Ted Gibson Clip-On Hair Extension Blogger Event a month or so ago, she teased me with the ultimate candy as far as a colorist is concerned — she told me she hadn’t colored her hair for several years and was considering changing it to RED!!!!

I was beside myself with excitement and anticipation. Imagine — taking virgin, shoulder length, brunette hair and coloring it RED!!! OMG, I could barely stand it. We scheduled a date.

Let me just say one thing. DEVASTATING!!! What do you think? LMK!

You’ll have to turn into tmiweekly to see the whole process — she brought a camera crew to the salon and is making a webisode of the entire experience!!!