Recently I was making an appearance on Good Afternoon America for a beauty segment when one of my makeover subjects asked me how I get camera ready. I’m so busy helping other women look their best in a healthy natural way that I rarely comment on my own more intense television beauty routine.
The difference between daytime natural makeup and camera-ready television makeup is all about the level of intensity due to lighting. All women can use my camera-ready technique for special occasions like weddings, big parties and any event where cameras might be flashing. Lighting can wash you out, making you look a bit pasty and pale, so adding an extra layer of depth to your features will keep you looking bright and gorgeous.
When I know I need to “pop” on film, first I start off with the right Carmindized complexion. Begin by using a liquid foundation and add a little more than usual to really cover imperfections under bright lights. You have to be careful because everything is in HD these days, so you need to take the time to blend well with a non-latex sponge. I carry the blending down my chest as well because I suffer from a lot of melasma and discoloration in that area, and I like to keep my skin looking even all over. A brightening concealer applied under the eyes and at the outer corners creates a halo of light that keeps eyes nice and bright. A light dusting of translucent powder all over will set the makeup, and then the real Carmindizing happens.
For my normal light daytime look, I usually use a cream highlighter to Carmindize my face — but for TV or camera, a shimmering, more-intense powder highlighter is swept under brows, on inner corners of the eyes, on the tops of the cheekbones and around the perimeter of the lips. Brows (especially blonde ones) can disappear under bright lights, so I use a brow pencil to darken and lengthen them for a full sexy arch.
During the day I rarely use eyeshadow, but a sweep of it across my lids and into the crease defines my eyes better under bright lights, and a double dose of mascara keeps the lashes looking lush. Blush needs to be applied heavier and brighter then usual. In person it will feel like too much, but on camera you will look natural. Go for pink, coral or bright rose hues and sweep it from the apples of the cheeks back to the hairline. On my lips I usually try to pick a bright, bold lip color to keep attention on my mouth and the focus on what I’m saying. Bright lip color also keeps my teeth looking whiter on film.
The takeaway? If you’re getting ready for your closeup, just remember to kick it up a notch or two, and then it’s lights, camera, action!