Press Room

Press Room

by DailyMakeover

DailyMakeover.com Takes Red Carpet Looks to Real Way With One-Click

Makeover Studio Gives You A Front Row Seat at the Emmys
Women Can Try-On the Most Popular Looks From the Red Carpet with Just One Click

NEW YORK, Sept. 22, 2009DailyMakeover.com, the Web’s leading online beauty resource, has introduced new looks from the Emmy Awards that women can try-on using the Makeover Studio, the most advanced virtual makeover technology in the industry.

With a few simple clicks women can experience all the glamour of the night by simply uploading their photo and applying hairstyles that celebrities such as Jennifer Love Hewitt wore on the Red Carpet. Makeover Studio currently has nine of the night’s hottest looks available to try-on and will continue to add more Red Capet beauty throughout the week. Looks include:

1. Jennifer Love Hewitt
2. Katrina Bowden
3. Alicia Witt
4. Rose Byrne
5. Kate Walsh
6. Leighton Meester
7. Debra Messing
8. Kaley Cuoco
9. Ginnifer Goodwin

“Nothing says Hollywood glamour like the Emmys,” said Rachel Hayes, editor-in-chief, DailyMakeover.com. “It’s the first award show of the season, and sets the tone for what we’ll see on the Red Carpet come January with the Oscars and the Golden Globes. Visitors to DailyMakeover.com can see how they look in amazing hairstyles to get inspired for their own personal look. They can also recreate similar makeup effects to see how they’d look in a smoky eye or dramatic lip. This season we saw very feminine and flowing long hairstyles, plenty of soft updos and lots of classic red lip looks.”

DailyMakeover.com’s 1-Click Looks are also showcasing fresh off the runway looks from Spring 2010 Fashion Week including Alexander Wang, Agent Provocateur and Lacoste. Women can try on some of the newest trends hot off the runway, including fishbone braids, voluminous curls, and blue eyeliner.

About Daily Makeover
Daily Makeover is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. Its virtual makeover technology enables users to access it content library of more than 8,000 hairstyles and 7,000 cosmetics and accessories to create their best looks, which can be saved, printed, emailed or shared via popular social networks. The try-on technology is used by Daily Makeover’s own online beauty community DailyMakeover.com, the web’s leading beauty information site with more than four million community members. DailyMakeover.com offers up to the minute trends, celebrity hairstyles, beauty blogs for women to share style opinions and product reviews. Daily Makeover offers an enterprise version of its virtual reality try-on technology and vast customizable content library as well; 60 beauty and lifestyle sites and major brands around the world currently license it. The company is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures. For more information visit www.dailymakeover.com, Facebook and Twitter.

Real Women Reveal the Hottest Looks from the Mercedes-Benz New York Spring 2010 Fashion Week

DailyMakoever.com ranks the season’s newest looks based on hairstyles women within its online community tried on using Makeover Studio, the most advanced virtual makeover technology.

NEW YORK, Sept. 22, 2009DailyMakeover.com, the Web’s leading online beauty resource, today revealed what women within its online beauty community have claimed are the season’s hottest new looks debuted at the Mercedes Benz New York Spring 2010 Fashion Week. The DailyMakever.com community is made up of nearly four million women, many of whom have tried on hairstyles and makeup looks from last week’s Spring 2010 Fashion Week through DailyMakeover.com’s Makeover Studio, the most advanced virtual makeover technology in the industry.

The five most popular looks from the Mercedes Benz New York Spring 2010 Fashion Week include:

1. Agent Provocateur: a full-bodied bob and striking red lips
2. Alexander Wang: a wispy fishbone braid and natural makeup
3. Eile Tahari: sunset-inspired eyes and sunkissed skin
5. Luca Luca: voluminous curls and lightly smoky eyes

In addition to the top five looks from the Mercedes Benz New York Spring 2010 Fashion Week, the DailyMakeover.com team uncovered some of the hottest trends for 2010, including big bow accessories, structured updo’s and turquoise eyeliner. The DailyMakeover.com full Fashion Week Trend Report is complete with commentary from its team of beauty experts regarding top beauty trends from the shows.

“The DailyMakeover.com online beauty community has been given a backstage pass to the Mercedes Benz New York Spring 2010 Fashion Week, not only by being able to try-on popular looks but with tips on how to create the hairstyles and makeup techniques as well as backstage photos and video interviews with makeup artists and hairstylists,” said Rachel Hayes, editor-in-chief, DailyMakeover.com. “With the season’s hottest new looks revealed in the last few days, real women can preview how they will look on them before the new styles even hit the streets by using Makeover Studio.”

Resources:
- Try-on Looks from the Mercedes-Benz New York Spring 2010 Fashion Week: http://bit.ly/k3t6D
- Backstage Photos: http://bit.ly/11fR8p
- DailyMakeover.com Fashion Week Trend Report: <http://bit.ly/TeswP
- Backstage Video Interviews: http://www.youtube.com/dailymakeover

About Daily Makeover
Daily Makeover is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. Its virtual makeover technology enables users to access it content library of more than 8,000 hairstyles and 7,000 cosmetics and accessories to create their best looks, which can be saved, printed, emailed or shared via popular social networks. The try-on technology is used by Daily Makeover’s own online beauty community DailyMakeover.com, the web’s leading beauty information site with more than four million community members. DailyMakeover.com offers up to the minute trends, celebrity hairstyles, beauty blogs for women to share style opinions and product reviews. Daily Makeover offers an enterprise version of its virtual reality try-on technology and vast customizable content library as well; 60 beauty and lifestyle sites and major brands around the world currently license it. The company is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures. For more information visit www.dailymakeover.com, Facebook and Twitter.

Daily Makeover Integrates its Next Generation Virtual Makeover Technology – Makeover Studio -into DailyMakeover.com in Time for Fashion Week

As the beauty and fashion community introduces new hair and makeup styles during Fashion Week, women can use Makeover Studio to try-on the newest season’s trends

NEW YORK, Sept. 14, 2009Daily Makeover, a leader in virtual reality try-on technology has integrated the next generation of its virtual makeover application – Makeover Studio – into its highly popular online beauty community, DailyMakeover.com. Makeover Studio offers women the most advanced virtual makeover technology in the industry; making the online makeover experience more like a beauty counter and salon experience than ever before.

Using Makeover Studio women can upload their photo and virtually try-on different cosmetic brands and their full suite of products, accessories, hairstyles and colors. The ability to try-on new looks and styles is critical before committing to a purchase or taking the risk of a major style change. Two-thirds of women purchase beauty products without having the benefit of trying them beforehand. Yet, according to a recent online survey, 90 percent of women prefer to try-on new looks and styles before they buy or walk into a salon and change their look. Makeover Studio empowers women to do just that. Whether they want to try-on their favorite celebrity’s hairstyle with accessories or test a radically different hair color, Makeover Studio has the ability to help them tweak their look until it is just right.

The enhanced technology behind Makeover Studio enables women to see the true properties specific cosmetics create when applied. A woman can see how different types of colors and finishes such as satin, matte, metallic, shimmer and glossy appear on her face. As a woman goes through the makeover process, she will be able select from all the leading cosmetic brands and their full suite of products to try-on. She will also have the option to read customer reviews on these products and purchase her selections through DailyMakeover.com. Unlike other virtual makeover applications, Makeover Studio will be integrating online videos and editorial content with instructional guidance and beauty tips by its team of beauty experts to help women recreate their virtual looks offline.

“Women love to try-on the latest makeup color and hairstyles but are often hesitant to make a change or commit to a purchase without being sure the look is right for them. Yet the option to try before you buy is rarely available when it comes to cosmetics and especially hair colors and hairstyles,” said Jeannette McClennan, CEO Daily Makeover. “Makeover Studio is not just a tool for women to try-on new looks it’s a channel they can use to empower themselves with knowledge of what products and what looks work for their individual styles and preferences AND have access to information from recognized beauty experts on how to create those looks offline.”

Four million women already visit and participate in the DailyMakeover.com online beauty community each month, seeking beauty advice, sharing product reviews and tapping into Makeover Studio. Since Makeover Studio was introduced in beta in August, DailyMakeover.com has seen engagement among women increase 50 percent, demonstrating the ability and desire to try-on a rich variety of products and styles for a complete makeover experience.

What’s New in Makeover Studio:

- Automatic Face Tracing: As soon as a woman uploads her photo, her face is instantly traced and the image is optimized to enhance the brightness and clarity. Not only does this enhance her makeover results but it limits the amount of time women must spend preparing their photos for the makeover.

- Makeup Colors and Finishes are True-to-Life: Makeover Studio presents products from all major cosmetic brands in their true form; women can see how a specific product will appear if truly applied. Makeover Studio also encompasses the largest range of makeup finishes–satin, matte, metallic, shimmer, stained, dewy, sheer, and glossy. In prior technologies, these capabilities were limited to generic colors or styles.

- Foundation & Concealer: Women can try-on foundation and concealer and select different levels of coverage as well as application techniques including an all-over application, t-zone and spot-apply.

- Eyebrow Thinning: The fullness of the eyebrow can be increased or decreased.

- Hair Styles: Makeover Studio includes the industries largest gallery of hairstyles for women to try-on, including thousands of celebrity hairstyles. Women can adjust the hair color and add highlights and lowlights to personalize the hairstyles they select.

- Accessories: Women can add hats, sunglasses, necklaces, earrings as well as color contact lenses to complete their makeover.

- Sharing: The DailyMakeover.com community encourages women to solicit feedback from other members and its team of beauty experts regarding the looks they have created. Soon, women can share their looks with an even broader audience – their personal friends via social networking sites, such as Facebook and MySpace.

- Act Now: After a woman completes her makeover, a list of the products she used to create her makeover is saved. Women can print their selections out to make in-store purchases, but DailyMakeover.com also makes it easy for women to purchase their selections online through a variety of relationships it has in place with online retailers.

About Daily Makeover
Daily Makeover is a leader in interactive media and “virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. Its virtual makeover technology enables users to access it content library of more than 8,000 hairstyles and 7,000 cosmetics and accessories to create their best looks, which can be saved, printed, emailed or shared via popular social networks. The try-on technology is used by Daily Makeover’s own online beauty community DailyMakeover.com, the web’s leading beauty information site with more than four million community members. DailyMakeover.com offers up to the minute trends, celebrity hairstyles, beauty blogs for women to share style opinions and product reviews. Daily Makeover offers an enterprise version of its virtual reality try-on technology and vast customizable content library as well; 60 beauty and lifestyle sites and major brands around the world currently license it. The company is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures. For more information visit www.dailymakeover.com, Facebook and Twitter.

DailyMakeover.com Brings Mercedes-Benz Fashion Week Online With Trends & Runway Looks Women Can Try-on

Women can experience New York Fashion Week first-hand by trying-on new looks through Makeover Studio
New Online Beauty Report dedicated to Fashion Week beauty and fashion trends

NEW YORK, Sept. 10, 2009DailyMakeover.com, the Web’s leading online beauty resource, will bring its online community the latest fashion trends and beauty news featured at the Mercedes Benz New York Spring 2010 Fashion Week. The online beauty community will host a Fashion Week Beauty Report complete with featured runway looks women can try-on via the newly launched Makeover Studio, the most advanced virtual makeover technology in the industry. The Fashion Week Beauty Report will be complete with trend recaps, runway updates and backstage interviews, and on-scene videos that the DailyMakeover.com editors will conduct with Fashion Week makeup artists, hairstylists, manicurists and designers.

The DailyMakeover.com editorial team, headed by beauty industry veteran, and Daily Makeover’s Editor-in-Chief, Rachel Hayes, will attend more than 80 shows to uncover the hottest trends in hairstyles, makeup, manicures and accessories being debuted at Mercedes Benz Fashion Week. Using Makeover Studio women will be able to try-on many of the most popular runway looks by simply uploading their photo. Women can virtually step into Gisele’s shoes – or at least her hairstyle — to see how they look in the emerging styles and colors from Mercedes Benz Fashion Week.

“Visitors to DailyMakeover.com will be able to be a part of all the glamour experienced at Fashion Week. Women will have access to backstage interviews with the industry’s leading trend setters and see the latest looks that walk down the runway each day,” says Hayes. “DailyMakeover.com has a behind-the-scenes seat at some of the hottest shows at Fashion Week, allowing us to deliver an authentic opportunity for women to take part in the excitement instantaneously. Many of the next season’s most popular beauty trends are born in the tents and giving our readers the opportunity to see themselves wearing those trends in the Makeover Studio is a very unique and engaging experience.”

About Daily Makeover
Daily Makeover is a leader in interactive media and “virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. Its virtual makeover technology enables users to access it content library of more than 8,000 hairstyles and 7,000 cosmetics and accessories to create their best looks, which can be saved, printed, emailed or shared via popular social networks. The try-on technology is used by Daily Makeover’s own online beauty community DailyMakeover.com, the web’s leading beauty information site with more than four million community members. DailyMakeover.com offers up to the minute trends, celebrity hairstyles, beauty blogs for women to share style opinions and product reviews. Daily Makeover offers an enterprise version of its virtual reality try-on technology and vast customizable content library as well; 60 beauty and lifestyle sites and major brands around the world currently license it. The company is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures. For more information visit www.dailymakeover.com, Facebook and Twitter.

Daily Makeover Index: Most Popular Celebrities Reveals the Top Celebrities Women are Emulating

The new report by DailyMakeover.com found women are seeking to emulate hairstyles from Miley Cyrus, Anne Hathaway and Adrianne Bailon

NEW YORK, July 20, 2009 – DailyMakeover.com, the web’s leading beauty information site that provides access to its virtual try-on technology to create customized makeovers, has released the Daily Makeover Index: Most Popular Celebrities. More than four million women visit the DailyMakeover.com online beauty community each month to create and share virtual makeovers. The index provides insight into specific celebrities women are seeking to emulate through the hairstyles they select to try-on. DailyMakeover.com found the majority of women are seeking to mirror hairstyles from Miley Cyrus, Anne Hathaway and Adrianne Bailon.

“Celebrities make fashion statements every time they walk out the door. Sometimes women love them and other times they fall flat,” said Rachel Hayes, editorial director at DailyMakeover.com. “The celebrity hairstyles most tried-on this year show us that while it is always fun to try-on Angelina Jolie or Paris Hilton’s look, women are really looking for a style that is attainable and will work for them in their everyday life like the classic cut of Adrienne Palicki or the young, fun look of Brittany Snow.”

Daily Makeover Index: Most Popular Celebrities

January-March 2009 Index April-June 2009 Index
1. Adrianne Palicki 1,881 1. Brittany Snow 946
2. Adrienne Bailon 1,642 2. Jennifer Lopez 864
3. Paris Hilton 1,639 3. Ashley Tisdale 834
4. Alexis Bledel 1,630 4. AnnaLynne McCord 829
5. Angelina Jolie 1,564 5. Ashley Greene 784
6. Tara Reid 1,197 6. Anne Hathaway 741
7. Miley Cyrus 1,050 7. Amanda Seyfried 647
8. Janet Jackson 1,045 8. Miley Cyrus 646
9. Anne Hathaway 981 9. Adrienne Bailon 608
10. Alicia Keys 976 10. Anne Hathaway 593

Daily Makeover Index: Most Popular Celebrities provides insights into hairstyles from specific celebrities women are selecting to try-on. The numbers are the ratio of the “try-ons” of a particular celebrity relative to the average of all celebrities within the DailyMakeover.com Makeover Studio.

About Daily Makeover

Daily Makeover is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. Its virtual makeover technology enables users to access it content library of more than 8,000 hairstyles and 7,000 cosmetics and accessories to create their best looks, which can be saved, printed, emailed or shared via popular social networks.

The try-on technology is used by Daily Makeover‘s own online beauty community DailyMakeover.com, the web’s leading beauty information site with more than four million community members. DailyMakeover.com offers up to the minute trends, celebrity hairstyles, beauty blogs for women to share style opinions and product reviews. Daily Makeover offers an enterprise version of its virtual reality try-on technology and vast customizable content library as well; 60 beauty and lifestyle sites and major brands around the world currently license it. The company is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures. For more information visit www.dailymakeover.com, Facebook and Twitter.

Daily Makeover Expands Virtual Try-on Technology to International Beauty Marketplace

The Expansion of Makeover Studio Diversifies Consumer Base and Provides Advertisers New Opportunities for Brand Building in France, Germany and Italy

NEW YORK, May 28, 2009Daily Makeover, the web’s leading beauty site that provides users access to its virtual try-on technology to create customized makeovers, today announced its expansion into the beauty communities of France, Germany and Italy. As part of this expansion, consumers in these markets will have access to Daily Makeover’s virtual makeover application, Makeover Studio, which is designed to help women discover and virtually ‘try-on’ cosmetics and style products.
Makeover Studio includes the industry’s most advanced virtual try-on technology and features thousands of hairstyles and cosmetics and accessories for women to create customized makeovers based on beauty trends popular in their geographic locations. Daily Makeover’s international expansion is designed to further its online beauty community and provide beauty brands and advertisers a new marketing and sales channel to engage with women online.

“With the move to these countries, a new audience of woman ages 18 to 49 can enjoy our celebrity style coverage and overall beauty try-on experience, which allows them to find the latest beauty styles and trends that suit them best,” said Jeannette McClennan, CEO and president, Daily Makeover. “We already have four million members in our beauty community at DailyMakeover.com and are looking to build a similarly loyal international following while adding a new channel for our advertisers to reach women overseas.”

The sites can be found at dailymakeover.fr, dailymakeover.de and dailymakeover.it.

About Daily Makeover

Daily Makeover is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. Its virtual makeover technology enables users to access it content library of more than 8,000 hairstyles and 7,000 cosmetics and accessories to create their best looks, which can be saved, printed, emailed or shared via popular social networks.

The try-on technology is used by Daily Makeover‘s own online beauty community DailyMakeover.com, the web’s leading beauty information site with more than four million community members. DailyMakeover.com offers up to the minute trends, celebrity hairstyles, beauty blogs for women to share style opinions and product reviews. Daily Makeover offers an enterprise version of its virtual reality try-on technology and vast customizable content library as well; 60 beauty and lifestyle sites and major brands around the world currently license it. The company is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures. For more information visit www.dailymakeover.com, Facebook and Twitter.

Daily Makeover Enhances its Online Community with the Introduction of the Beauty Bloggerati

Daily Makeover Selects 13 of the Web’s Leading Beauty and Fashion Bloggers to Offer its Community Members Trends and Advice

New York, NY May 13, 2009Daily Makeover, the web’s leading beauty site that provides users access to its virtual try-on technology to create customized makeovers, today announced the addition of the Beauty Bloggerati. The Beauty Bloggerati is an elite group of beauty and fashion bloggers selected to join Daily Makeover’s team of experts to enhance its online community of four million women with a powerful combination of in-depth, beauty and fashion news for all women across all demographics.

The Beauty Bloggerati is an invitation only editorial initiative that brings together the leading beauty bloggers in the country in categories including: makeup, skincare, hairstyles, hair care, green beauty, weddings, travel beauty and mom beauty. The group of bloggers will serve as expert beauty beat reporters, enriching Daily Makeover’s in-depth beauty and fashion news with information from their area of expertise. This editorial initiative also creates a unique opportunity for advertisers to connect with millions of women, a highly desirable demographic.

“The Beauty Bloggerati will expand our beauty knowledge base, enrich the online dialogue and offer our community members the latest trends and advice from experts across the country,” said Jeannette McClennan, CEO, Daily Makeover. “This isn’t simply another beauty network. We’ve hand selected 13 beauty and fashion bloggers to join after conducting an extensive search, which included their content, traffic and online ratings from various outlets. Not only will the Daily Makeover Beauty Bloggerati enhance our members online experience, but it offers a channel for these experts to extend their exposure and stand-out in the blogosphere.”

The Beauty Bloggerati are on the pulse of beauty trends in their local areas as well as nationwide, reaching everyone from leading fashionistas to moms on the cutting edge. The addition of these trend-makers provides community members individual perspectives and opinions and expands on the beauty and fashion topics that are important to them personally and in their local community. Leading beauty bloggers selected for the Daily Makeover Beauty Bloggerati include:

About DailyMakeover.com

DailyMakeover.com, from Makeover Solutions, Inc., is the web’s leading beauty information site, providing virtual try-on technology and content needed for personalized makeovers. With more than 4 million unique visitors, Daily Makeover enables users to see themselves wearing numerous hairstyles, cosmetics and accessory options to create their best looks, which can be saved, printed or emailed. The site also offers up to the minute trends, celebrity hairstyles, an online community including beauty blogs for women to share style opinions and product reviews. Makeover Solutions, Inc. licenses its turnkey try on tool and vast customizable content library to other publishers. It is currently licensed to 53 web sites in the USA and around the world. For more information visit www.dailymakeover.com, Facebook and Twitter.

About Makeover Solutions

Makeover Solutions, Inc. is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. With a library of 7300 hairstyles and 6000 beauty products and accessories, Makeover Solutions has deep content that its partners can leverage to reach a unique set of audiences.

The try-on technology is used by Makeover Solutions’ own highly-popular beauty website, DailyMakeover.com, as well as several beauty and lifestyle sites and the sites of major brands. Makeover Solutions, Inc. is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures.

Daily Makeover Expands its Online Beauty Community to Include Wedding and Bridal

Wedding and bridal community provides expert planning and beauty advice

Enables brides to use virtual try-on technology to select wedding hairstyles and bridal makeup to create the perfect look for their wedding day

New York, NY April 28, 2009 – Daily Makeover, the web’s leading beauty information site that provides users access to its to create customized makeovers, today announced the launch of a new wedding and bridal community to help brides-to-be plan their dream bridal look.

The addition of the wedding and bridal community enhances Daily Makeovers online community of more than 4 million women by providing access to its extensive beauty resource library with wedding specific tips, expert advice on the latest trends and hot topics from Daily Makeover’s wedding experts as well as advice from past brides. The Bridal Beauty Q&A blog will feature questions from brides and answered by celebrity makeup artists, hairstylists, etc.

Daily Makeover has also added 150 new celebrity inspired wedding hairstyles and more than 100 wedding accessories for brides to try-on using its virtual makeover tool. The virtual makeover tool allows brides the freedom to try-on different wedding hairstyles and cosmetic looks and match them with accessories such as earrings, necklaces, hair clips and tiaras so they can create the perfect look for their wedding day. Through the community, brides can compare looks, solicit feedback on what look they should wear on the big day, share opinions on product reviews as well as tell their unique and personal wedding stories.

“Finding the perfect wedding hairstyle, lipstick and matching accessories can be both time-consuming and costly for brides-to-be,” said Rachel Hayes, editorial director, Daily Makeover. “The launch of our bridal community extends the support we already provide more than 4 million women by helping them save time, money and heartache by finding the perfect hairstyle, color and overall look for their wedding day.”

Resources
Bridal Community
Wedding Look Book
Bridal Beauty Q&A

About DailyMakeover.com

DailyMakeover.com, from Makeover Solutions, Inc., is the web’s leading beauty information site, providing virtual try-on technology and content needed for personalized makeovers. With more than 4 million unique visitors, Daily Makeover enables users to see themselves wearing numerous hairstyles, cosmetics and accessory options to create their best looks, which can be saved, printed or emailed. The site also offers up to the minute trends, celebrity hairstyles, an online community including beauty blogs for women to share style opinions and product reviews. Makeover Solutions, Inc. licenses its turnkey try on tool and vast customizable content library to other publishers. It is currently licensed to 53 web sites in the USA and around the world. For more information visit www.dailymakeover.com, Facebook and Twitter.

About Makeover Solutions

Makeover Solutions, Inc. is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. With a library of 7300 hairstyles and 6000 beauty products and accessories, Makeover Solutions has deep content that its partners can leverage to reach a unique set of audiences.

The try-on technology is used by Makeover Solutions’ own highly-popular beauty website, DailyMakeover.com, as well as several beauty and lifestyle sites and the sites of major brands. Makeover Solutions, Inc. is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures.

Survey finds Makeovers are More About Improving Confidence than Becoming Beautiful

DailyMakeover.com conducted a survey in response to the virtual makeover of Britain’s Got Talent’s Susan Boyle

New York, April 24, 2009 – While makeovers are generally viewed as a way to help someone improve their look, a recent survey found 75 percent of people feel that makeovers are really about enhancing BOTH your inner spirit and your appearance. The survey was conducted in response to a virtual makeover of Britain’s Got Talent singing sensation, Susan Boyle by DailyMakeover.com, the web’s leading beauty information site that provides users access to its virtual try-on technology to create customized makeovers.

DailyMakeover.com asked 577 people this week about their thoughts on makeovers and the survey found that 78 percent of the respondents feel that makeovers are more about helping someone feel more confident than about improving their looks. In fact, the survey found the number one reason a person should get a makeover is to increase their confidence; becoming more beautiful was noted as last.

“It’s true that when you look good, you feel good. Ninety-five percent of the respondents said when you feel good about how you look, you look better and stand taller,” said Rachel Hayes, editorial director at DailyMakeover.com. “Most people like their overall look, they just want or need some advice on what makeup colors to wear or what haircut frames their face well. This survey confirms that. Half of the respondents liked their overall appearance but would just like help with creating a simple makeover.”

When it comes to singing sensation, Susan Boyle of Britain’s Got Talent, images of her virtual makeover have made their way across the Internet and onto national television outlets. Her virtual makeover and potential real makeover have been topic for many heated debates. Some people have been cheering on the idea of a makeover while others are adamantly opposed to changing a single hair. This survey found that three quarters of the respondents thought she should have a makeover and that having a makeover DID NOT in any way detract from who she is.

“The bottom line is, you should feel confident and fabulous about how you look, no matter what others say. And whether that means you want a total makeover or keep everything as is, that’s up to you,” said Hayes.

Survey Highlights

* Reasons to have makeover: increase confidence (34%); just for fun (23%); look special for a special occasion (15%); update their look for seasonal trends (14%); become more beautiful (12%).
* Half of the respondents liked their overall appearance but would like help with creating a simple makeover. When asked what things respondents would like to have done during a makeover, haircut/hairstyles ranked as the number one choice (27%) followed by makeup (26%), clothing advice (24%) and hair color (25%).
* Having a makeover doesn’t come without reservations. The two scariest things about having a makeover are letting someone change their haircut or color (47%) and the reaction of friends (25%).
* Nearly all (90%) of the respondents said they would like to try on their new look before they commit to it.

The survey was conducted online this week and includes responses from 577 people.

Resources
Images of Susan Boyle’s Virtual Makeover.
Video Clip of Susan Boyle on Britain’s Got Talent.
Britain’s Got Talent.
Daily Makeover on Twitter.
Daily Makeover on Facebook.

About DailyMakeover.com

DailyMakeover.com, from Makeover Solutions, Inc., is the web’s leading beauty information site, providing virtual try-on technology and content needed for personalized makeovers. With more than 4 million unique visitors, Daily Makeover enables users to see themselves wearing numerous hairstyles, cosmetics and accessory options to create their best looks, which can be saved, printed or emailed. The site also offers up to the minute trends, celebrity hairstyles, an online community including beauty blogs for women to share style opinions and product reviews. Makeover Solutions, Inc. licenses its turnkey try on tool and vast customizable content library to other publishers. It is currently licensed to 53 web sites in the USA and around the world. For more information visit www.dailymakeover.com, Facebook and Twitter.

About Makeover Solutions

Makeover Solutions, Inc. is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. With a library of 7300 hairstyles and 6000 beauty products and accessories, Makeover Solutions has deep content that its partners can leverage to reach a unique set of audiences.

The try-on technology is used by Makeover Solutions’ own highly-popular beauty website, DailyMakeover.com, as well as several beauty and lifestyle sites and the sites of major brands. Makeover Solutions, Inc. is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures.

Britain’s Got Talent’s singing sensation, Susan Boyle, Gets Virtual Makeover with DailyMakeover.com

DailyMakeover leverages its try-on technology to create customized look for the singer; airs on EXTRA

New York, April 16, 2009 – Britain’s Got Talent singing sensation Susan Boyle, who has become an unlikely global celebrity overnight, has undergone a virtual makeover at DailyMakeover.com, the web’s leading beauty information site that provides users access to its virtual try-on technology to create customized makeovers. Susan Boyle’s virtual makeover will be aired on EXTRA on April 16, 2009.

DailyMakeover.com was contacted by EXTRA and asked to leverage its virtual try-on technology using a picture of Boyle to give her a virtual makeover. Her virtual makeover will be featured on EXTRA tonight, April 16, 2009.

“We’re excited to offer our team’s beauty expertise to enhance Susan Boyle’s look,” said Rachel Hayes, editorial director at DailyMakeover.com. “We wanted to keep her look natural, something easy that she could create on her own. We selected a sleek, side-parted bob with bangs to help bring more contour to her face. As for makeup, we wanted to bring out her eyes so we thinned out her brows, added thickening mascara and a soft, gray eyeliner. Susan also has a natural, red hue in her cheeks so we used foundation to even out her coloring and added a rose lipstick. Her virtual makeover is a simple and natural look that enhances her current style.”

More than four million women are a part of DailyMakeover.com’s online beauty community and have leveraged its try-on technology to reinvent their look and solicit feedback from other members in the community before making any real changes. The virtual makeover tool enables users to see themselves wearing numerous hairstyles, including over a thousand celebrity hairstyles, as well as cosmetics and accessory options to create their best looks, which can be saved, printed or emailed. DailyMakeover.com also offers up to the minute trends, celebrity hairstyles, and beauty blogs for women to share style opinions and product reviews.

Boyle, a 48-year-old Scottish charity worker, electrified viewers with her rendition of I Dreamed a Dream from the musical Les Miserables during Saturday’s launch of the third series of Britain’s Got Talent. The video clip of her performance has become a global YouTube hit and is being replayed on other websites and television stations around the world.

Resources
Images of Susan Boyle’s Virtual Makeover.
Extra’s Coverage on Susan Boyle here.
Video Clip of Susan Boyle on Britain’s Got Talent.
Britain’s Got Talent.
Daily Makeover on Twitter.
Daily Makeover on Facebook.

About DailyMakeover.com

DailyMakeover.com, from Makeover Solutions, Inc., is the web’s leading beauty information site, providing virtual try-on technology and content needed for personalized makeovers. With more than 4 million unique visitors, Daily Makeover enables users to see themselves wearing numerous hairstyles, cosmetics and accessory options to create their best looks, which can be saved, printed or emailed. The site also offers up to the minute trends, celebrity hairstyles, an online community including beauty blogs for women to share style opinions and product reviews. Makeover Solutions, Inc. licenses its turnkey try on tool and vast customizable content library to other publishers. It is currently licensed to 53 web sites in the USA and around the world. For more information visit www.dailymakeover.com, Facebook and Twitter.

About Makeover Solutions

Makeover Solutions, Inc. is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. With a library of 7300 hairstyles and 6000 beauty products and accessories, Makeover Solutions has deep content that its partners can leverage to reach a unique set of audiences.

The try-on technology is used by Makeover Solutions’ own highly-popular beauty website, DailyMakeover.com, as well as several beauty and lifestyle sites and the sites of major brands. Makeover Solutions, Inc. is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures.

And the Oscar for Outstanding Hairstyle Goes to…You!

The Oscar red carpet is just as competitive as the action inside The Kodak Theater when it comes to beauty and style. Whose dress looked best? Whose hair ranked in the top 10 and whose accessories “wowed” the most. One of the biggest beauty moments of the year, the red carpet at the 81st Academy Awards was packed with stunning stars like Jennifer Aniston, Taraji Henson, Marisa Tomei and Angelina Jolie.

Daily Makeover, the largest virtual makeover site with over 4 million visitors monthly, has the top red carpet hairstyles to try on and the tips to pull them off. The Daily Makeover exclusive Oscar Look Book has over 25 of the hottest Oscar styles, plus celebrity hairstylist, Ted Gibson’s picks on his personal favorite looks.

Gorgeous Oscars Hairstyles from sleek modern bobs to sexy half up styles! Try them on in an instant…refresh, reinvent, repeat!

Whether creating these looks at home by following the step-by-step tips and advice from the Daily Makeover experts, or simply envisioning how you’d look as your favorite Hollywood legend, Daily Makeover provides the tools needed every step of the way.

Plus, new and updated content all the time with Backstage Beauty, a unique preview of Fall 2009 New York Fashion Week beauty trends, “Makeup Flub Fixes” and the newest celebrity hairstyles to want to see yourself in!

About DailyMakeover.com

DailyMakeover.com, from Makeover Solutions, Inc., is the web’s leading beauty information site, providing virtual try-on technology and content needed for personalized makeovers. With more than 4 million unique visitors, Daily Makeover enables users to see themselves wearing numerous hairstyles, cosmetics and accessory options to create their best looks, which can be saved, printed or emailed. The site also offers up to the minute trends, celebrity hairstyles, an online community including beauty blogs for women to share style opinions and product reviews. Makeover Solutions, Inc. licenses its turnkey try on tool and vast customizable content library to other publishers. It is currently licensed to 53 web sites in the USA and around the world. For more information visit www.dailymakeover.com, Facebook and Twitter.

About Makeover Solutions

Makeover Solutions, Inc. is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. With a library of 7300 hairstyles and 6000 beauty products and accessories, Makeover Solutions has deep content that its partners can leverage to reach a unique set of audiences.

The try-on technology is used by Makeover Solutions’ own highly-popular beauty website, DailyMakeover.com, as well as several beauty and lifestyle sites and the sites of major brands. Makeover Solutions, Inc. is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures.

See yourself with a Red Carpet hairstyle

DailyMakeover.com Editorial Director and beauty blogger Rachel Hayes recently joined Juliet Huddy on Fox’s The Morning Show with Mike and Juliet to show off a few of Daily Makeover’s try-on Oscar hairstyles.

Three audience members got to try the virtual makeover tool with fantastic results! Marisa Tomei’s large waves, Jennifer Aniston’s stunning braid, and Taraji P Henson’s bangs all looked beautiful on the three women.

The 28 virtual hairstyles come direct from the red carpet of the 2009 Academy Awards. You too can try on these glamorous chignons, braids and bobs.

From Anne Hathaway’s elegant updo, to Kate Winslet’s gravity-defying hair, to the half-up hairstyle of Jessica Biel, you can try on and test out the latest looks.

Watch the clip here.

The transcript follows:

Announcer:
And, how would you look with Jennifer Aniston’s hair? Stay tuned for your virtual makeover. But first, your hosts…

Michael Jerrick, Co-Host:
Hey, coming up ladies, try on Jennifer Aniston’s hair.

Juliet Huddy, Co-Host:
Maybe try on Robert Wagner’s hair.

Michael Jerrick:
Yeah.

Juliet Huddy:
Galliant-do.

Michael Jerrick:
Jenna Lee’s hair, when we come back.

Announcer:
Still ahead, the kitchen diva’s recipe for a delicious Mardi Gras. But first, how would you look with the latest Hollywood hairstyle? Find out with our virtual makeover, next.

[Commercial break]

Juliet Huddy:
Welcome back to the Morning Show. If you watched the Oscars like everybody did, with all the celebrities and their perfect hair, you may have asked yourself, “I wonder how that style would look on my.” Hmm. Here with the answer, from DailyMakeover.com, Rachel Hays. I love this website.

[Applause]

Rachel Hayes, Beauty Editor, DailyMakeover.com:
Great.

Juliet Huddy:
Tell the audience what this website’s all about.

Rachel Hayes:
All right. So, DailyMakeover.com not only has the latest in celebrity trends, but we also have this cool try-on virtual makeover technology where you can try on looks on yourself.

Juliet Huddy:
So, I’m looking at Jessica Biel’s hair. She is stunningly beautiful, but you take her face out, okay, look at that hairstyle–gorgeous. It’s like a gorgeous Hollywood glam.

Rachel Hayes:
Yeah.

Juliet Huddy:
I mean, that’s not looking so good there.

Rachel Hayes:
Well, that’s, that’s the joy of virtual makeover.

Juliet Huddy:
Yikes.

Rachel Hayes:
You can see, do you think you look good as a brunette?

Juliet Huddy:
Hell no.

Rachel Hayes:
[Laughs]

Juliet Huddy:
No, I do not. Okay, but like, yeah, see, definitely–but, we tried Jennifer Aniston, also.

Rachel Hayes:
Yes.

Juliet Huddy:
Her hair, a little braided kinda deal. So, here, here’s Jennifer Aniston–awesome hair. Look at that.

Rachel Hayes:
She had that really cute braid.

Juliet Huddy:
Yeah, let’s–see that, that’s…

Rachel Hayes:
There you go.

[Applause]

Juliet Huddy:
That’s kinda more my style, I think.

Rachel Hayes:
Yeah.

Juliet Huddy:
So, I know that I am not a brunette.

Rachel Hayes:
Exactly.

Juliet Huddy:
I like the blonde. We have some audience members who wanted to try this, so can we try some ‘a this stuff out?

Rachel Hayes:
Yes.

Juliet Huddy:
Okay, first is Kathleen. Whose hair did you wanna try?

Kathleen, Member, Audience:
I wanted to try Marisa Tomei.

Juliet Huddy:
So, you’re a blonde.

Kathleen:
Yes.

Juliet Huddy:
You’re not a brunette, okay? So, that’s Marisa Tomei’s hair. So, let’s, now let’s look at–all right.

[Applause]

Rachel Hayes:
See? So…

Juliet Huddy:
So, I don’t know. What do you think about that?

Kathleen:
It looks great. You know, I’ve never, ever had dark hair before, but I might have to go darker.

Juliet Huddy:
Let’s see that again. Okay, yeah, I like that.

Rachel Hayes:
That’s right. It gives you a real good sense. And also, it’s a great, it’s a great look for, uh, any kind of evening that she’s going out, or you know, to learn how to do that kind of volumized up-do.

Juliet Huddy:
Do you do makeup on the site as well?

Rachel Hayes:
Yes, you can try on thousands of different makeup colors.

Juliet Huddy:
Isn’t that wild?

Rachel Hayes:
Yeah.

Juliet Huddy:
I love that. Okay, so we another audience member. This is Theresa–there she is. Who do you wanna do?

Theresa, Member, Audience:
Jennifer Aniston.

Juliet Huddy:
Jennifer Aniston’s hair. Okay. So here’s Jennifer again at the Oscars. Beautiful long blond–yeah, I mean.

Rachel Hayes:
So, you get…

Juliet Huddy:
Yeah, I like it.

[Applause]

Rachel Hayes:
…yeah, I mean, for her to go for Jennifer Aniston…

Juliet Huddy:
I think she does.

Rachel Hayes:
…she would have to go for extensions. That’s kind of pricey, and to be able to make that commitment, to give you a good idea of what you would look like.

Juliet Huddy:
Would you be, would you be willing to go for extensions and, and have the Jennifer Aniston do?

Theresa:
I like it. It’s great for Spring, it’s very carefree and fun, which is what I loved about it on the Oscars, is it wasn’t a tight, sprayed-down up-do. So, that was great.

Juliet Huddy:
Yeah. Okay, now, let’s go to our next audience member. Autumn?

Autumn, Member, Audience:
Yes.

Juliet Huddy:
Whose hair do you love?

Autumn:
Taraji P. Henson.

Juliet Huddy:
Taraji. Okay, let’s look at Taraji at the Oscars.

Rachel Hayes:
Yeah, Taraji had this…

Juliet Huddy:
That’s a cute, like, basically a blunt little bob.

Rachel Hayes:
A very sleek bob. Really shiny, really sophisticated.

Juliet Huddy:
All right, let’s see what you would look like–oh, very good.

[Applause]

Rachel Hayes:
Nice. You have the same kind of coloring, so…

Juliet Huddy:
Yeah, the hair color would look…

Rachel Hayes:
It’s very similar, and you know, um, Taraji’s bob isn’t that different from Autumn’s, uh, hairstyle, but going to get bangs is a big commitment. So, this is a great way for to see what she would look like before she spends the time and the money and the effort and everything to go get the look.

Juliet Huddy:
What do you think of that hairstyle?

Autumn:
I actually like it. I might try it.

Juliet Huddy:
Would you guys try this? This website?

[Applause]

Juliet Huddy:
This is a really good website. Exactly. You know, you talk about changing your hair color drastically, or cutting your bangs. I mean, these are things that, yeah, hair grows, but still…

Rachel Hayes:
Right.

Juliet Huddy:
…it’s an investment.

Rachel Hayes:
If you cut off more than a couple ‘a inches, that’s a big investment. And, it’s also a lot of money to go get your hair done. And, in this economy, women aren’t gonna wanna take any bets.

Juliet Huddy:
All right. That’s very cool. You can try these looks yourself–you can go to DailyMakeover.com, and kinda mix and match.

[Applause]

Juliet Huddy:
Do the makeup, too.

Rachel Hayes:
Yeah, do all the makeup looks.

Juliet Huddy:
Very, very cool. I like it. Thank you, honey.

Rachel Hayes:
Thanks.

About DailyMakeover.com

DailyMakeover.com, from Makeover Solutions, Inc., is the web’s leading beauty information site, providing virtual try-on technology and content needed for personalized makeovers. With more than 4 million unique visitors, Daily Makeover enables users to see themselves wearing numerous hairstyles, cosmetics and accessory options to create their best looks, which can be saved, printed or emailed. The site also offers up to the minute trends, celebrity hairstyles, an online community including beauty blogs for women to share style opinions and product reviews. Makeover Solutions, Inc. licenses its turnkey try on tool and vast customizable content library to other publishers. It is currently licensed to 53 web sites in the USA and around the world. For more information visit www.dailymakeover.com, Facebook and Twitter.

About Makeover Solutions

Makeover Solutions, Inc. is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. With a library of 7300 hairstyles and 6000 beauty products and accessories, Makeover Solutions has deep content that its partners can leverage to reach a unique set of audiences.

The try-on technology is used by Makeover Solutions’ own highly-popular beauty website, DailyMakeover.com, as well as several beauty and lifestyle sites and the sites of major brands. Makeover Solutions, Inc. is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures.

Transform Yourself into a Glam Goddess with Hairstyle Tips from Ted Gibson, Daily Makeover’s Resident Hair Guru

Whether you’re looking to refresh or reinvent your look, DailyMakeover.com is the first stop for “try-it-on style” that doesn’t cost a penny! It’s also filled with great tips from celebrity hair stylist Ted Gibson on his exclusive blog In His Beauty Universe.

Ted Gibson is one of the most sought-after celebrity hair stylists in the business. Ted is most known for toiling over the tresses of top celebrities including Angelina Jolie, Amanda Bynes, Demi Moore, Renée Zellweger and Anne Hathaway.

Recently, Ted gave insiders tips to create the perfect updated French Twist hairstyle:

Step 1: Begin with a spray of your favorite volumizer and blow dry with a medium barrel brush.

Step 2: Then, backcomb the crown of your hair for volume and height. Starting at the crown, grab small sections of hair, hold up firmly with one hand and insert a fine-tooth teasing comb halfway between roots and ends, glide comb downward. By creating volume through the top, it looks more modern.

Step 3: Next, create the French Twist by starting at the bottom of hair and twist and pin into a twist.

Step 4: Spray hairspray to the twist to create a firm hold. Use your fingers to pull pieces out to make it look a little undone.

Refresh, reinvent and repeat without breaking the bank with these glamorous tips and more from Dailymakeover.com.

About DailyMakeover.com

DailyMakeover.com, from Makeover Solutions, Inc., is the web’s leading beauty information site, providing virtual try-on technology and content needed for personalized makeovers. With more than 4 million unique visitors, Daily Makeover enables users to see themselves wearing numerous hairstyles, cosmetics and accessory options to create their best looks, which can be saved, printed or emailed. The site also offers up to the minute trends, celebrity hairstyles, an online community including beauty blogs for women to share style opinions and product reviews. Makeover Solutions, Inc. licenses its turnkey try on tool and vast customizable content library to other publishers. It is currently licensed to 53 web sites in the USA and around the world. For more information visit www.dailymakeover.com, Facebook and Twitter.

About Makeover Solutions

Makeover Solutions, Inc. is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. With a library of 7300 hairstyles and 6000 beauty products and accessories, Makeover Solutions has deep content that its partners can leverage to reach a unique set of audiences.

The try-on technology is used by Makeover Solutions’ own highly-popular beauty website, DailyMakeover.com, as well as several beauty and lifestyle sites and the sites of major brands. Makeover Solutions, Inc. is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures.

Celebrities Make Waves at the SAG Awards With Loose, Sexy Glamour That’s Available to Try On at DailyMakeover.com

The Oscars and the Golden Globes have long been known for their show-stopping red carpet style, but actors attending the SAG Awards turn on a more free-wheeling kind of glamour that’s, frankly, much more modern and sexy. This year’s awards were no different, with famous faces like Angelina Jolie, America Ferrera, Claire Danes, and Viola Davis sporting the kind of wavy, lush locks that make flat irons everywhere cry from neglect.

The good news is hair this beautiful is also easy! Here are tips from DailyMakeover.com Beauty Director Rachel Hayes that will help turn any head of hair into a superstar:

Loose curls still need staying power, and the simplest way to achieve that is with good, old fashioned hairspray. Lightly spritz sections before using a curling iron, then mist on again before heading out the door.

The key to this look is shiny, healthy hair. Try a shine serum, but use only a few drops. Warm it in hands then lightly distribute across surface of hair. Not only will it add shine, but will also help keep frizzies at bay!

For sexy, tousled hair that doesn’t look too “done” (like Viola Davis’) alternate between a medium barrel curling iron and a small barrel one. Also, alternate the direction of the curl from the cheekbone down. To try on these celebrity hairstyles and countless others, simply head to Dailymakeover.com and refresh, reinvent and repeat!

About DailyMakeover.com

DailyMakeover.com, from Makeover Solutions, Inc., is the web’s leading beauty information site, providing virtual try-on technology and content needed for personalized makeovers. With more than 4 million unique visitors, Daily Makeover enables users to see themselves wearing numerous hairstyles, cosmetics and accessory options to create their best looks, which can be saved, printed or emailed. The site also offers up to the minute trends, celebrity hairstyles, an online community including beauty blogs for women to share style opinions and product reviews. Makeover Solutions, Inc. licenses its turnkey try on tool and vast customizable content library to other publishers. It is currently licensed to 53 web sites in the USA and around the world. For more information visit www.dailymakeover.com, Facebook and Twitter.

About Makeover Solutions

Makeover Solutions, Inc. is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. With a library of 7300 hairstyles and 6000 beauty products and accessories, Makeover Solutions has deep content that its partners can leverage to reach a unique set of audiences.

The try-on technology is used by Makeover Solutions’ own highly-popular beauty website, DailyMakeover.com, as well as several beauty and lifestyle sites and the sites of major brands. Makeover Solutions, Inc. is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures.

Transform to a Golden Globe Goddess Instantly

Try on your favorite Celebrity Look on Daily Makeover.com

Drew Barrymore Golden Globes 2009 Hairstyle

You can wear your hair like Drew Barrymore

Awards shows like the Golden Globe Awards have women lusting and dreaming of their favorite celebrities’ latest looks like Kate Winslet’s old-Hollywood glamorous red lips and Drew Barrymore’s voluminous locks. Although, many women fear that these glamorous Golden Globe looks will not complement their skin tone or face shape. Don’t let an inactive SAG card stand in the way of evolving into a Golden Globe Goddess — let Dailymakeover.com identify the top Globe trends while transforming women into their favorite Golden Globe show-stopping celebrity!

DailyMakeover.com (including beauty editor, Rachel Hayes and celebrity hair pros, Ted Gibson and Jason Backe) “virtually” transforms users uploaded photos into timeless Golden Globe Beauties in an instant (or an upload and a click!)

Surf the site and check out step-by-step tips on how to recreate favorite celebrity hairstyles and try on a celeb styles from Kate Winslet, Tina Fey, Drew Barrymore and many more in the exclusive Golden Globes Look Book! Upload the best photo and try on the different styles and learn how-to tips on recreating these Golden Globes looks easily at-home.

Reveal your inner celebrity beauty, and refresh, reinvent and repeat with Dailymakeover.com.

About DailyMakeover.com

DailyMakeover.com, from Makeover Solutions, Inc., is the web’s leading beauty information site, providing virtual try-on technology and content needed for personalized makeovers. With more than 4 million unique visitors, Daily Makeover enables users to see themselves wearing numerous hairstyles, cosmetics and accessory options to create their best looks, which can be saved, printed or emailed. The site also offers up to the minute trends, celebrity hairstyles, an online community including beauty blogs for women to share style opinions and product reviews. Makeover Solutions, Inc. licenses its turnkey try on tool and vast customizable content library to other publishers. It is currently licensed to 53 web sites in the USA and around the world. For more information visit www.dailymakeover.com, Facebook and Twitter.

About Makeover Solutions

Makeover Solutions, Inc. is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. With a library of 7300 hairstyles and 6000 beauty products and accessories, Makeover Solutions has deep content that its partners can leverage to reach a unique set of audiences.

The try-on technology is used by Makeover Solutions’ own highly-popular beauty website, DailyMakeover.com, as well as several beauty and lifestyle sites and the sites of major brands. Makeover Solutions, Inc. is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures.

Fashion Week gets a Daily Makeover…

The leader in try-on technology becomes the first to offer virtually instant access to the season’s latest looks.

Daily Makeover is now the first virtual makeover site to let visitors try on Fashion Week’s hottest trends. More than simple reporting, at Daily Makeover, users will be able to try on the latest hairstyles straight off the catwalk and see themselves wearing the newest makeup trends with an exclusive one-click look feature. A division of Makeover Solutions, Daily Makeover is the leader in “try-on” technology, reaching over 4 million visitors each month.

The Daily Makeover team, headed by beauty industry veterans, Daily Makeover Beauty Editor, Rachel Hayes and Associate Editor, Megan McIntyre, will attend more than 48 shows, uncovering trends and identifying key hairstyle, makeup, manicure and accessory looks. The best looks will be uploaded onto the website, enabling users the chance to try on the trends for themselves, while “at the tents” video interviews with Fashion Week movers and shakers will supplement runway and backstage action. Daily Makeover editors and other experts like Ted Gibson, Gucci Westman, and various beauty bloggers will wrap up the action via a Fashion Week homepage with a dedicated Backstage Beauty Blog, but the site’s coverage will go beyond the everyday, with such innovations as:

- A Runway Hairstyles Look Book, featuring the top 15 trend-setting hairstyles with the option to try them on instantly.

- One-click looks of the hottest makeup trends, so visitors can try on the latest trends for eyes, cheeks, and lips with one easy step.

- A series of 15 branded videos delivering trends and feedback from some of the beauty world’s most influential commentators ranging from designers, stylists, makeup artists, hairstylists and NYC stylemakers.

In addition, Dailymakeover.com will also help underscore the fact that today’s Fashion
Week insiders are now celebrities, with a Fashion Week Front Row try-on gallery filled with some of the best known show attendees. Daily Makeover’s users can virtually step in to Anna Wintour‘s shoes – or at least her iconic hairstyle – along with those of Heidi Klum, Betsey Johnson, Rachel Zoe and more.

According to Jeannette McClennan, CEO and President of Makeover Solutions, this foray is a natural for the site. “At Daily Makeover we’re committed to bringing first-to-market innovation and news to our users. It’s only natural that we’d be the first virtual makeover site to bring Fashion Week’s most cutting edge beauty and style trends into the homes – and onto the faces – of Daily Makeover devotees nationwide. By being on the spot and backstage at Fashion Week we can deliver an authentic opportunity for visitors to take part in the excitement virtually instantaneously.”

With the addition of Fashion Week coverage and try-on styles, Daily Makeover continues to offer consumers engaging tools designed to encourage them to refresh, reinvent and repeat. Daily Makeover … it’s the next best thing to being there!

About DailyMakeover.com

DailyMakeover.com, from Makeover Solutions, Inc., is the web’s leading beauty information site, providing virtual try-on technology and content needed for personalized makeovers. With more than 4 million unique visitors, Daily Makeover enables users to see themselves wearing numerous hairstyles, cosmetics and accessory options to create their best looks, which can be saved, printed or emailed. The site also offers up to the minute trends, celebrity hairstyles, an online community including beauty blogs for women to share style opinions and product reviews. Makeover Solutions, Inc. licenses its turnkey try on tool and vast customizable content library to other publishers. It is currently licensed to 53 web sites in the USA and around the world. For more information visit www.dailymakeover.com, Facebook and Twitter.

About Makeover Solutions

Makeover Solutions, Inc. is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. With a library of 7300 hairstyles and 6000 beauty products and accessories, Makeover Solutions has deep content that its partners can leverage to reach a unique set of audiences.

The try-on technology is used by Makeover Solutions’ own highly-popular beauty website, DailyMakeover.com, as well as several beauty and lifestyle sites and the sites of major brands. Makeover Solutions, Inc. is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures.

Is Thick Fringe For You? Try Before You Buy at DailyMakeover.com!

Bold bangs are a big hit right now. Jessica Alba, Mena Suvari, Kim Kardashian, and Kerry Washington are just a few celebs who are sporting thick brow-skimming fringe. This bold hairstyle is definitely hot, but watch out–not everyone can wear it. So if you’re tempted to give yourself a big bang makeover, listen to this advice Daily Makeover’s Editorial Director, Rachel Hayes, scooped from Jay Small of the Caru salon in Hoboken, New Jersey.

  • Big bangs enhance your cheeks, so if you have a round face or wide cheekbones, this look may backfire and make your face look wider. On the flip side, thin and oval faces will benefit from this bang style.
  • Kinky hair caution: If you have curls, waves or cowlicks around your hairline, be forewarned that you will have to spend time each morning smoothing out your bangs. Unless you have naturally stick straight hair, this is not a wash’n'wear look.
  • Skip this look if you wear eyeglasses.
  • “Use a styling spray that boosts shine, creates texture, and helps bangs keep their shape without feeling stiff,” suggests Small. He uses Paul Mitchell Illuminating Shine Spray.

Want to see what you’d look like with thick fringe? Go to our All About Bangs Look Book to try on these–and more–bang hairstyles.

Refresh, reinvent and repeat with Dailymakeover.com.

About DailyMakeover.com

DailyMakeover.com, from Makeover Solutions, Inc., is the web’s leading beauty information site, providing virtual try-on technology and content needed for personalized makeovers. With more than 4 million unique visitors, Daily Makeover enables users to see themselves wearing numerous hairstyles, cosmetics and accessory options to create their best looks, which can be saved, printed or emailed. The site also offers up to the minute trends, celebrity hairstyles, an online community including beauty blogs for women to share style opinions and product reviews. Makeover Solutions, Inc. licenses its turnkey try on tool and vast customizable content library to other publishers. It is currently licensed to 53 web sites in the USA and around the world. For more information visit www.dailymakeover.com, Facebook and Twitter.

About Makeover Solutions

Makeover Solutions, Inc. is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. With a library of 7300 hairstyles and 6000 beauty products and accessories, Makeover Solutions has deep content that its partners can leverage to reach a unique set of audiences.

The try-on technology is used by Makeover Solutions’ own highly-popular beauty website, DailyMakeover.com, as well as several beauty and lifestyle sites and the sites of major brands. Makeover Solutions, Inc. is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures.

Introducing Beauty Blogs from the DailyMakeover.com Dream Team: Top Experts in Beauty, Hairstyle, and Fashion Team up To Deliver A-List Secrets and Short Cuts Straight To You

Accessing information and how-tos from “the best brains in the biz” can be a daunting and time consuming task. From checking out the hottest fashions and accessories (check,) investigating the best beauty trends (double check) and figuring out what accessories to sort and what to heave-ho (triple check!) can be a job onto itself.

Thanks to premier beauty and lifestyle site, DailyMakeover.com, obtaining and indulging in the best beauty advice from the best beauty bloggers is oh-so-easy with just a click of a button. That’s because Daily Makeover has amassed a team of top experts in every style field to provide up-to-the-minute info on the latest looks and trends to try. They’ll be blogging, advising and chatting about all you need to know.

Those experts include such talented tastemakers as…

Now That’s A Makeover! – by Rachel Hayes
With her finger on the pulse of today’s hottest beauty trends and newest products, Daily Makeover beauty editor Rachel Hayes dishes on the best before and after looks, along with transformational finds that make Daily Makeover tick.

In His Beauty Universe – by Ted Gibson
Celebrity hairstylist and NYC salon owner Ted Gibson gives the scoop on his latest star looks, styling tips, and trend reports from his travels around the world.

HUEman Behavior – by Jason Backe
Every hour of every day is a makeover moment for hair colorist Jason Backe. Loved by celebrities and real-women alike, find out what hair color trends, tips, and tricks he’s using right now on his clients.

Positively Beautiful – by Carmindy
What Not To Wear makeup artist Carmindy believes how you feel is just as important as how you look. Discover her latest tricks and tips to embrace your true beauty and celebrate life.

These Lips Are Made for Glossin’ – by Lisa Gradie
Blogger Lisa Gradie navigates the beauty aisles of life.

About DailyMakeover.com

DailyMakeover.com, from Makeover Solutions, Inc., is the web’s leading beauty information site, providing virtual try-on technology and content needed for personalized makeovers. With more than 4 million unique visitors, Daily Makeover enables users to see themselves wearing numerous hairstyles, cosmetics and accessory options to create their best looks, which can be saved, printed or emailed. The site also offers up to the minute trends, celebrity hairstyles, an online community including beauty blogs for women to share style opinions and product reviews. Makeover Solutions, Inc. licenses its turnkey try on tool and vast customizable content library to other publishers. It is currently licensed to 53 web sites in the USA and around the world. For more information visit www.dailymakeover.com, Facebook and Twitter.

About Makeover Solutions

Makeover Solutions, Inc. is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. With a library of 7300 hairstyles and 6000 beauty products and accessories, Makeover Solutions has deep content that its partners can leverage to reach a unique set of audiences.

The try-on technology is used by Makeover Solutions’ own highly-popular beauty website, DailyMakeover.com, as well as several beauty and lifestyle sites and the sites of major brands. Makeover Solutions, Inc. is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures.

Channel Your Inner Politician on Daily Makeover: Visit our Political Do’s and Don’ts Gallery to try on your candidate’s signature hairstyle

Though elections are about serious substance, this election season the candidates’ styles are making serious headlines as well. Now you can get the vote out on your favorite political power player by virtually embodying your preferred candidate. Conservative bombshell, liberal beauty or socially aware, environmental goddesses can simply swing undecided style votes by uploading their photo and trying on dozens of politically correct styles in an instant!

Clear your head before November’s elections and undergo a Daily Makeover transformation into your personal political frontrunner. It’s super easy –with just a click on Daily Makeover you can check out the exclusive Political Do’s and Don’ts Look Book and sample every candidate’s signature hairstyle and veto any that miss their mark.

Not only can you upload your photo to try on the different candidate’s hairstyles, Daily Makeover’s resident beauty authority, beauty editor Rachel Hayes, offers commentary on what each candidate’s “signature hairstyle” reveals about their personalities!

Refresh, reinvent and repeat, and discover your inner politician, and with Dailymakeover.com.

About DailyMakeover.com

DailyMakeover.com, from Makeover Solutions, Inc., is the web’s leading beauty information site, providing virtual try-on technology and content needed for personalized makeovers. With more than 4 million unique visitors, Daily Makeover enables users to see themselves wearing numerous hairstyles, cosmetics and accessory options to create their best looks, which can be saved, printed or emailed. The site also offers up to the minute trends, celebrity hairstyles, an online community including beauty blogs for women to share style opinions and product reviews. Makeover Solutions, Inc. licenses its turnkey try on tool and vast customizable content library to other publishers. It is currently licensed to 53 web sites in the USA and around the world. For more information visit www.dailymakeover.com, Facebook and Twitter.

About Makeover Solutions

Makeover Solutions, Inc. is a leader in interactive media and virtual reality try-on technology. The company has been developing and delivering image processing tools and technology for more than 10 years. With a library of 7300 hairstyles and 6000 beauty products and accessories, Makeover Solutions has deep content that its partners can leverage to reach a unique set of audiences.

The try-on technology is used by Makeover Solutions’ own highly-popular beauty website, DailyMakeover.com, as well as several beauty and lifestyle sites and the sites of major brands. Makeover Solutions, Inc. is headquartered in New York City and is backed by Village Ventures, Rho Canada and Borealis Ventures.