Adam Levine To Launch Fragrances for Men and Women

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Photo: Elle

Another celebrity has jumped on the fragrance bandwagon. Adam Levine is launching a men’s and women’s fragrance that will hit stores May 2013.

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The scent, 222, will be available throughout the world in conjunction with ID perfumes. Ilia Lekach from the brand said the fragrance captures the singer’s “charisma.”

“Adam is a performer with tremendous charisma, both on stage and on TV,” she said. “Endeavouring to capture that in a bottle has thus far been very exciting, and we’re certain the final products will be even more so.”

What do you think of celebrity fragrances? Another way for them to make a buck, or are they an outlet for fans to get to know them better?

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