Beyoncé Knowles in the campaign
Beyoncé Knowles “vamped it up” in a campaign for her latest fashion collection.
The ‘Halo’ singer–who runs her label Dereon with her mother Tina–showed off her wild side in the biker-themed shoot to promote their winter collection. With dramatic eye makeup and a peroxide blonde wig, Beyoncé is almost unrecognizable in the provocative pictures, taken by celebrity photographer Tony Duran and styled by her mother.
The sexy singer–who poses on a motorcycle in some of the pictures–can also be seen sporting a series of tattoos, including a large spider web on her left thigh.
A source said, “Beyoncé vamped it up for these pictures. It’s her line and she wanted to go wild with a biker-themed shoot. The clothes are figure hugging and sexy and she wanted the ads to mimic that.”
Beyoncé has described the look as “1960s pinup girl meets futuristic biker chick”. The star also stripped naked under a duvet to promote the line’s latest looks, which include dramatic studded leggings, lace biker shorts and high-waisted hot pants.
The name Dereon was taken from Beyoncé’s grandmother Agnez Dereon. It is the second fashion line the singer has developed with her mother, the other is titled House of Dereon.