St. Tropez just announced Kate Moss as the first face (and body) of the UK-based self-tanning brand. And the campaign couldn’t be any more spot on — one of the first images released shows Kate laying out by the pool wearing nothing but St. Tropez’s signature natural-looking tan. (For all the years we’ve used the products, there hasn’t been an orange streak in sight).
As a 15-year user of the brand, the model was an obvious choice to front the campaign. “I’m so excited to be working with St. Tropez. I’ve been using the products since they started and it’s a really trustworthy, cool brand. I always feel more confident with a St. Tropez tan!” says Kate.
Does Kate’s flawless campaign have you reaching for the self-tanner? If we can look like that this summer, hand us the tanning mousse and mitt right now.
Read more: The 5 Rules Of Self-Tanning