After a couple red carpet season’s worth of consistently stunning looks, we were wondering when Rooney Mara would finally ink a deal for a beauty campaign. Today Calvin Klein Fragrances has revealed that The Girl With the Dragon Tattoo star will front the campaign for the new women’s fragrance, Downtown Calvin Klein, which will launch this July.
David Fincher, who directed Mara in Dragon Tattoo and The Social Network, created the black and white TV commercial, which stars the actress as a young woman “living in her own world, breaking away from the ‘expected,’” according to a release from the brand. The spot was filmed in New York City and features a soundtrack by the Yeah Yeah Yeahs. As for the fragrance? It features feminine woods with soft floral notes.
Mara is currently making the rounds at Cannes, where her new film Ain’t Them Bodies Saints will premiere.