We work hard to find the products and stylists that will get us perfect hair— and perfect color. How frustrating is it when that color doesn’t last? We asked the experts: How do you make that color last as long as possible? The answers are easier than we imagined.
1. Avoid shampooing daily.
“It may sound dirty, but almost everyone does not need to wash their hair every day. Frequent washing strips the hair of valuable oils that keep strands moisturized, and it strips out your color. Instead, try a messy updo or dry shampoo to refresh your hair between washing,” says Estelle Baumhauser, expert colorist at eSalon.com.
If you must wash your hair every day, wash your scalp only, not your hair. “This will save your color, keep your hair from drying out, as well as save money from over shampooing,” says hair colorist, Frederic States.
2. Use the correct styling products.
A lot of fading happens naturally, so hair doesn’t look as vibrant. Not using the right products will exacerbate that problem. “It is important to use shampoos and conditioners made specifically for color-treated hair because others are too harsh and will strip the color quickly,” says celebrity colorist Rita Hazan.
“I always laugh when people spend so much money on their hair color and then go out and buy cheap shampoo and conditioner that will pull your color out,” says Joel Warren at Warren-Tricomi. ”I recommend that my clients use L’Oréal Professionnel INOA Color Care Shampoo and Conditioner. It’s sulfate free and contains argan oil to replenish the lipids on the surface of the hair fiber for a smooth, shiny finish. Also, it has green tea extracts, which nourish your hair to protect and maintain our color.”
Read more: Everything You Need to Know About Going Gray