Photo: © Steve Granitz/WireImage
Heidi Klum will launch her own fragrance in September.
The German supermodel has signed a deal with cosmetic firm Coty Beauty to create a new scent, entitled Shine.
Steve Mormoris, senior vice president of global marketing for Coty, said, “Heidi has a unique position in the market. She’s not just a celebrity–she’s also a businesswoman. She’s multifaceted and we plan to create a fragrance which celebrates those facets.”
Renato Semerari, president of Coty Beauty, says they chose the Project Runway host because she appealed to a wide range of people. He told WWD, “She is a complete woman, very modern. She is an entrepreneur; she is a showgirl. Her role on Project Runway has given her a strong bond with the consumer.”
Heidi–who recently launched a fashion line with New Balance–has previously said she has wanted to do her own cosmetics from a very early age.
She said, “My father worked as the marketing director for 4711, a cosmetics company in Germany, for 20 years. He would always bring home testers of lipsticks, eye shadows and perfumes. I absolutely loved it–I started wearing makeup and experimenting with beauty products way too early. In German schools, it is mandatory for students to find a three-week internship when they turn 13 to get work experience. I worked at 4711, where I had to do everything from filling perfume into bottles, to sitting at the conveyor belt for quality inspections, to the labs where the vats of creams were being developed.”
Try on Heidi Klum’s hairstyles in the Makeover Studio!