Indie Beauty Brands To Put On Your Radar

Sick of seeing the same old beauty brands in the drugstore? Step out of your comfort zone with these indie beauty brands. From cruelty-free cosmetics to life-changing skin care, there are a few items you need to add to your must-try list.

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Hourglass Cosmetics

I didn’t become familiar with this particular brand until this year, but I wish I had sooner. Between their Mineral Veil Primer ($52, sephora.com) and their long-lasting Opaque Rouge liquid lipstick ($28, hourglasscosmetics.com), you’re sure to find a product to become obsessed with.

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Lush

Once you’re introduced to Lush, there’s no turning back. The all-natural brand has so many fabulous products, it’s hard to go home with just one. The Ro’s Argan Body Conditioner ($32.95, lushusa.com) is a staple in my shower, since it can be used as a moisturizer and shaving cream. I also live for The Comforter bar ($10.95, lushusa.com), which melts in your bathtub and fills it with a delicious, relaxing scent.

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Aesop

While the aesthetic of Aesop products is minimal and slightly masculine, it’s full of products perfect for women. Treat your skin with the Fabulous Face Oil ($55, http://www.aesop.com/usa/fabulous-face-oil.html), but be warned that you might become addicted.

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It Cosmetics

Not only is It Cosmetics cruelty-free, but it offers a wide range of makeup products to address different needs. Try their Hello Lashes mascara ($15, itcosmetics.com) for perfectly defined and lengthened lashes or the Airbrush Illuminizer ($18, itcosmetics.com) for a flawless finish.

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21 Drops

I was a bit uncertain about aromatherapy before being introduced to 21 Drops. For every ailment and concern, there is a scent created to relieve it. I use the 05 (Headache) ($29, 21drops.com) on a regular basis, and I find that it actually works.

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RMS Beauty

This is a brand that definitely has a cult following. Celebs like Miranda Kerr can’t get enough of the natural ingredients used in their products. Try the Living Luminizer ($38, livingluminizer.com) or the Beauty Oil ($74, rmsbeauty.com) to get a great introduction to the company.

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Paula’s Choice

Ever read the book Don’t Go To The Cosmetics Counter Without Me? In it, author Paula Begoun runs through a list of ingredients that are really harmful to your skin and warns readers to stray from beauty products that contain them. Finally, Paula decided to make life easier for everyone by creating her own line of skin care and makeup products. Look out for the Skin Balancing Super Antioxidant Concentrate ($25.95, paulaschoice.com) and the Resist BHA 9 – For Stubborn Imperfections ($31.40, paulaschoice.com).

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