The Kardashians’ Do Budget Fashion

Kardashian_fashion_Sears.jpg (Wide)Photo: © Lester Cohen/WireImage

The Kardashian sisters have signed a fashion deal with Sears.

Kourtney, Kim and Khloe have teamed up with the retail giant to create a clothing and accessories line, The Kardashian Kollection, which will be aimed at customers aged 17 to 35.

Kim Kardashian said of the collaboration, “It helps us cater to our fans and to make sure that everyone can have access to The Kardashian Kollection.” Kourtney added, “We love Sears. There is a Sears right near our house. It’s such a great store that is part of America’s retail history.”

John Goodman, executive vice president of apparel and home for Sears Holdings, told WWD, “We have spent the past year and a half really looking to build a junior business, and we have been happy about where our junior business has gone. Now it is a matter of bringing in a new contemporary customer.”

The Kardashian Kollection will feature about 40 apparel pieces, 20 lingerie styles, 60 jewelry items, 30 handbags and wallets, 25 hats and gloves and 12 shoe choices that reflect the fashion tastes of Kim, Kourtney and Khloe. The sisters already have their own fashion and apparel lines, boutiques and skin care range, while Kim has her own fragrances and jewelry range.

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