5 Organic Makeup Brands to Watch

Our skin absorbs somewhere between 60 to 80 percent of what we put on it. If that statistic flat-out terrifies you, then it’s probably about time to look into some better-for-you cosmetics. The good news is that they exist, and the even better news is that some of them are really, really good. Sure, there may be a lot of duds at your local organic grocery store, but you won’t find a single disappointment from these five organic makeup brands.

Brands-100 Pure

100% Pure products are just that—entirely pure, formulated without synthetic chemicals, chemical preservatives, artificial fragrances and colors, harsh detergents, and other toxins. The vegan line, which includes makeup, skin care, hair products, bath and body, and more, is based around potent antioxidants to fight off free radicals. Their color cosmetics are “fruit dyed,” meaning they only contain the color pigments found in fruits.

Brands-Afterglow

The mission of Alterglow Cosmetics is to bridge the gap between natural and luxury cosmetics for high-quality, highly pigmented products that skimp on neither efficacy nor soothing organic botanical ingredients. They offer a wide range of choices for face, lips and eyes, including 19 shades of mineral foundation.

Brands-W3LL PEOPLE

Named one of the six best new makeup brands by W Magazine, W3LL PEOPLE‘s makeup contains organic aloe, organic chamomile, and organic green tea to nourish and protect skin while perfecting it. With several different foundations, color sticks and eyeshadows, there’s certainly no shortage of options, and they even offer a mineral brow pigment.

Brands-EccoBella

EccoBella was started out of protest against animal testing, so you can guarantee that their multi-tasking products are always 100% cruelty-free. Rich in aloe and vitamins, their mineral FlowerColor cosmetics use the waxy coating that protects flower petals from the elements to protect the skin in the same fashion. The shielding layer keeps natural moisture out so makeup looks better for longer.

Brands-Alima Pure

Alima Pure is a recipient of the European BDIH Certified Natural Cosmetics Seal, which means that every ingredient is, in fact, completely natural. (The European Union Cosmetics Directive has banned more than 1000 ingredients considered unsafe for cosmetics, while the FDA has banned just 10.) Their products contain no parabens, chemicals, gluten, dyes, or nanoparticles, and their satiny mineral foundation comes in an unrivaled 61 shades.

Read more: 5 Natural Hair Care Products That Are Really, Really Good

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