Just days after debuting her clothing line for River Island, Rihanna announced on Twitter and Instagram today that she’s launching a makeup line with MAC. The Grammy winner is collaborating with the beauty brand on a new collection called RiRi ♥s MAC that will roll out in four parts later this year, WWD reports.
— Rihanna (@rihanna) February 20, 2013
A lipstick called RiRi Woo (inspired by MAC’s classic red Ruby Woo shade) will launch first to coincide with the singer’s Diamonds Tour kickoff at the Barclays Center in Brooklyn on May 4 and 5, according to WWD. MAC will open a pop-up shop on site, and the lipstick will be sold at Rihanna’s concerts throughout the tour.
Rihanna, who’s celebrating her 25th birthday today, says she was involved with every step of developing the products, from formulations to packaging:
“I really got to play,” Rihanna said. “There’s so much to choose from, and you can mix different textures with different colors and different greens in different eye shadows. I learned so much about the detail of makeup and what makes things look different. What makes it apply different is really important. Every little detail is important.”
What do you think of the collaboration?
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