It’s pretty common knowledge that Gisele Bündchen is a Victoria’s Secret Angel, but did you know she is also the founder of a skin care line? Sejaa Pure Skincare is a line of masks and creams that uses all-natural ingredients and are eco-friendly. The brand began in 2010, and according to Forbes, it has been in talks with Shiseido on an acquisition deal.
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We knew Katy Perry had a kitty-shaped fragrance but were quite surprised to know she released a line of fake eyelashes with Eylure last year. Her line has four different types of falsies, with names like Oh My and Cool Kitty, and they are sold in Ulta stores.
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Although you may not know it by looking at it, this is an ad to promote hair extensions. In 2007, Dream Catchers Hair Extensions created a line of clip-in strands by Paris Hilton. By 2010, though, the brand had sued the star for $35 million for wearing competitors’ extensions.
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By now, everyone knows Victoria Beckham has her own fashion line, but it seems she also has a makeup line. In 2007, V-Sculpt launched in Japan. Beckham explained the name in Elle, saying “In Japan, [some women] are very self-conscious. They don’t like that they feel they have round faces. So I came up with this concept of sculpting. Basically, it shows where to highlight and how to apply the makeup. It’s all about sculpting your face and getting that V.”
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Dessert Beauty is the one celebrity line in this roundup that didn’t completely surprise us (we were Newlyweds fanatics after all). The line of lip glosses, creams and fragrances was made to be edible and lick-able. Must have not been very tasty, though, since it was eventually discontinued.
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In 2007 Kate Hudson announced she would be partnering with David Babaii for WildAid to create an eco-friendly hair care line. We were actually kind of excited — who doesn’t want hair like hers? In 2008 the duo was sued for fraud and misappropriation of trade secrets (they used volcanic ash in their products), and today the line is discontinued.
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Before she was in and out of court rooms, Lindsay Lohan partnered up with Lorit Simon to create a sunless tanning line, Sevin Nyne in 2007. Unfortunately the two were sued for stealing the formula from a chemist. While Sephora (the original retailer) no longer carries the brand, it can still be found in stores like Urban Outfitters.
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As if she didn’t have enough on her plate, in 2011 Rachel Zoe became brand ambassador of the lipstick line, Exude. Aside from posing for pictures with the lip colors, she also designed the white tubes. Rachel no longer appears to be affiliated with the brand, but that could be because she’s positioning herself to launch her own. Time will tell!
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Kimora Lee Simmons is the creative director and president of JustFab, but it turns out she’s also the face and name behind Shinto Clinical. Simmons partnered with dermatologist Eric Schweiger to develop the 9-piece skin care line, which is sold in Nordstrom. Who knew?
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