If you find your love life lacking lately, putting on a little red dress or even a red tee may be your answer.
A recent study by Adam Pazda, a psychologist at the University of Rochester in New York state, found that men rated women wearing red clothing as being more interested in sex.
The experiment involved men being asked to gauge whether the same woman, wearing a red or white t-shirt in a photo, seems to be more interested in romance. Men graded the woman more open to sexual advances when she was in red.
Pazda thinks this reaction may be due to our biological makeup. When primate females become fertile, their estrogen levels peak, opening up their blood vessels and turning their faces bright red. Men associate a flushed complexion with fertilization and as the time to man up and go for it!
So if he thinks you’re more open to the idea of sex, he’s more likely to head over to your side of the bar and use one of those snazzy pick-up lines.
What do you think single ladies? Will you be rocking the little red dress this weekend?