Photo: © Courtesy of Dove
Nicole Richie will create her own perfume.
The fashion designer has signed a worldwide fragrance deal with TPR Holdings LLC to launch her own scent which promises to be “cool, classy and edgy.”
Brian Robinson, president of TPR said, “She has a wide breadth of creative talents being an author, a jewelry designer, a fashion designer and an aspirational figure.”
“People look favorably on her. She’s done a great job with her image.”
The company are hoping the scent will reflect the 30-year-old style icon’s “very distinct image” and have already begun collaborating with Nicole on fragrance ideas.
Brian added to WWD: “We have put together mood boards to get a feeling of where she sees herself positioned in the fragrance world.”
While working on her fragrance, Nicole will also juggle her role as a judge on Fashion Star–which sees aspiring designers compete for a contract to have their products sold in retailers in the US–with designing her clothing and accessories brands Winter Kate and House of Harlow.
Nicole recently revealed she only ever created clothes she would want to wear herself.
She said, “My main goal for this particular collection–and for all the footwear that I design–is I want the shoes to look great but be comfortable at the same time.
“I’m a girl and I love shoes. Who doesn’t want to make exactly what you want?”