Photo: © RD/Kabik/Retna Digital
Nicole Scherzinger is the new face of London Fog. The X Factor judge replaces Mad Men actress Christina Hendricks in the latest campaign for the fashion house and says it’s a dream come true. The former Pussycat Dolls singer said, “I love trenchcoats, and London Fog coats are timeless.”
The brand, which is famous for its coats, hopes Scherzinger will bring a more modern and contemporary feel to the campaigns, which are due to launch in 2012. Dari Marder, chief marketing officer at Iconix Brand Group, which owns London Fog, said, “Christina Hendricks was fantastic for us, but she was more classic and tailored. Nicole is a little more modern and contemporary. She has a really fierce sense of style. With X Factor, this is her moment and it brings the brand to the forefront of the consumer’s mind.”
Nicole, 33, recently revealed she likes to opt for a “grown up” look when it comes to her style. She said, “My style has evolved into being a little bit more grown up. It’s rock ‘n’ roll inspired, but chic. Glam rock. If I wear a lace dress, I throw on a leather jacket to toughen things up, or I wear some crazy boots.”
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