Photo: © Vittorio Zunino Celotto/Getty Images
Taylor Swift is going to launch her own range of perfumes. The “Love Story” singer has signed a deal with Elizabeth Arden to release a line of fragrances, with the first one coming out late next year. Swift will be involved in developing, packaging and marketing the scents
which will bear her name.
She said, “I have always loved how fragrance can shape a memory. The way
certain scents remind you of events and people that are imprinted in your
thoughts. Lately I’ve been having fun experimenting with combining some of
my favorite scents, so I’m really excited about working with Elizabeth
Arden to develop my own unique fragrance.”
Ron Rolleston, executive vice president of Elizabeth Arden, says the
20-year-old beauty was chosen because she appeals to so many people.
He said: “Equally important to us is what Taylor represents as an artist: a
role model who inspires her global fan base every day. We look forward to
launching a new fragrance brand that reflects every facet of this extremely
talented young artist.”
Try on Taylor Swift’s hairstyles in the Makeover Studio!