Photo: © Jamie McCarthy/WireImage
Taylor Swift says her fragrance Wonderstruck is “a rush of something new.”
The pop star collaborated with Elizabeth Arden to create her first scent and says it was inspired by new connections.
Speaking in a new teaser clip for the scent–due to be released next month–she said, “It’s a spark, a connection, a rush of something new. Once you’ve been struck, you’ll never be the same again.”
The new scent features freesia, green tea, apple blossom, raspberry and dewberry.
Said Taylor, “A fragrance can help shape someone’s first impression and memory of you. It’s exciting to think that Wonderstruck will play a role in creating some of those memories.”
The inspiration for the fragrance’s name came from Taylor’s song “Enchanted,” and the tune will feature in the promotional video.
She explained, “I share personal life experiences through my music, and my fragrance will allow me to share these experiences with my fans in a completely different and new way. Falling in love is a moment every girl daydreams about and Wonderstruck represents that magical feeling of promise and hope and intrigue. It was fascinating to learn that you can layer so many different scents to create a beautiful end result.”
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